CRM Lead
What is the job?
Are you a CRM expert looking for your next challenge in a fast-growing and transformative industry? We’re seeking a CRM Lead to play a pivotal role in enhancing customer engagement, retention, and loyalty through strategic CRM innovation.
At Montu UK, we’re on a mission to improve the lives of millions through cannabis therapies - setting new standards in Cannabis Care. Join us in building world-class patient experiences through smart, data-led CRM solutions.
What will you be doing?
You will lead the development and execution of CRM strategies across the full lifecycle to maximise patient retention, customer lifetime value, and conversion. You’ll collaborate across pharmacy, marketing, clinical, and customer service teams to elevate the patient journey at every stage.
Design and execute multi-channel CRM campaigns (email, SMS, in-app messaging)
Develop lifecycle strategies to boost retention, engagement, and LTV
Optimise CRM systems for data capture, segmentation, and journey personalisation
Implement and monitor A/B testing frameworks with actionable performance tracking
Translate complex data into audience insights and predictive models
Own CRM reporting and share insights to improve cross-functional performance
Build CRM automations triggered by events, behavioural signals, and risk profiles
Launch feedback loops, journey surveys, and churn prevention strategies
Identify upsell, cross-sell and reactivation opportunities
Provide training and governance on CRM best practices and platform usage
What do you need?
5+ years' experience in CRM, retention, or lifecycle marketing roles
Strong track record in building and executing high-performing CRM strategies
Expert-level knowledge of CRM platforms such as Braze, with automation and analytics
Deep understanding of customer segmentation, data flows, and journey mapping
Proven ability to work cross-functionally in fast-paced and regulated industries
Comfortable working hands-on with tools and integrating with analytics/BI teams
Bonus Points For
Experience in healthcare, pharmaceuticals, or other highly regulated environments
Knowledge of EU/ UK GDPR, consent management, and data protection compliance.
Familiarity with predictive modelling, propensity scoring, or churn risk analysis.
Experience with customer journey orchestration and personalisation frameworks
Understanding of social listening, review integration, and feedback loops
What we offer:
Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + bank holidays
Pension Matching: Up to 5% employer matching contributions
Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more
Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact
Enhanced Maternity & Paternity Leave
About Us
Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments. Our mission is to transform lives by combining innovative technology with high-quality clinical care, ensuring patients receive the support they need at every step of their journey.
As a fast-growing organisation, we offer a collaborative and supportive environment where talented people can develop their careers while contributing to meaningful change in healthcare. At Montu UK, your work has a direct impact on improving patients’ lives and expanding access to modern medical treatments.