CRM Manager
Hello! We're Teya.
Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.
At Teya we believe small, local businesses are the lifeblood of our communities.
We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.
We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.
We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.
Become a part of our story.
We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.
Your Mission
In the CRM Manager role, your mission is to increase customer lifetime value by creating communication strategy, design and optimisation of our direct communications to customers. You’ll take ownership of CRM campaigns and lifecycle programmes across email, WhatsApp, SMS and our customer-facing applications, partnering with cross-functional teams to drive business impact.
Your Team
Your role is part of the Owned Growth team which sits in the marketing function within Global Operations at Teya, reporting into the Head of Owned Growth. The team’s mission is to set the direction and create communication, content and experiences across our 9 market operations which connect to merchant needs, and drive customer lifetime value with our members through their lifecycle from acquisition to loyalty and retention.
Your Role
Helps evolve a CRM strategy that improves the customer experience for Teya members, improving our delivery with segmentation, communication design, personalisation, analytics and cross-channel synchronisation through WhatsApp, SMS and through our product experience (including banners, push, content cards and more)
Owns and leads CRM strategy for one or more key product areas or lifecycle stages, with accountability for performance and iteration
Creates and manages CRM campaigns in Braze; designing workflows, creating A/B tests, analysing email performance, and optimising campaigns based on data insights
Supports the launch of new products and features, and activating CRM campaigns to existing members to drive cross-sell of Teya’s product suite, including Business Account, Cash Advance and E-POS
Supports the conversion of leads generated through our performance marketing campaigns with CRM activity (e.g. lead nurturing, closed lost campaigns) to drive conversion
Works with our data analysts to define and launch experimental campaigns which drive activation, increased usage and retention with Teya
Engages our member community to build empathy and understanding (combining with customer data) of communication that can have impact, and collaborates then to create high quality case studies and content
Your Story
You have at least 5 years' experience in a CRM role, with a strong track record of owning CRM strategies and delivering measurable business impact
You’re confident leading CRM for product areas or lifecycle stages, and aligning campaigns to wider commercial goals
You’re an expert user of CRM tools like Braze (journey building, personalisation, segmentation)
You have strong copywriting skills in English and an instinct for great design
You’re highly analytical and commercially aware, able to connect CRM performance to broader business KPIs
You enjoy mentoring others and raising the bar on campaign quality, process and thinking
You bring a strategic mindset with a bias for action and a collaborative, hands-on approach, with experience briefing or collaborating with product, data and content teams
You’re highly organised with able to manage end-to-end delivery of campaigns and cross-functional projects
You’re a great communicator, able to build relationships across teams and lead conversations with stakeholders
You have a growth mindset with eagerness to learn and a hands-on attitude
You’re happy to work from our new headquarters in Central London at least 3-days a week
The Perks
Physical and mental health support through our partnership with WellHub giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps
Work from our new headquarters, House of Teya, next to Blackfriars Bridge
Cycle-to-Work Scheme with allowance up to £5,000
‘Teya Lime’ Brompton bikes free-to-rent from the office
Private Health and Life Insurance
Pension Scheme
25 days of Annual Leave (+ Bank Holidays)
Opportunities to travel to our different offices across Europe
Regular merchant experiences at our headquarters
Healthy office snacks and drinks
Flexible working hours, as long it suits both you and your team
Teya is proud to be an equal opportunity employer.
We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.
If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.