CRM Manager for New Jersey market

Job Title: Regional CRM Manager – New Jersey Market
Location: New Jersey (On-site)

About Medier

Medier is a fast-growing digital marketing company focused on performance-driven solutions for the iGaming, fintech, and entertainment industries. We believe in smart growth, creativity, and building long-lasting relationships with our clients and players.

Job Summary

We are looking for a Regional CRM Manager to lead our CRM strategy and execution for the New Jersey market. You will be responsible for developing and managing customer lifecycle campaigns that drive engagement, retention, and customer lifetime value. This role requires a deep understanding of U.S. consumer behavior, particularly in regulated markets like New Jersey, and experience within iGaming, fintech, or online entertainment.

Key Responsibilities

• Develop and implement localized CRM strategies tailored to the New Jersey market (Email, SMS, push notifications, onsite messaging, etc.)

• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation

• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and performance metrics

• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences

• Track key CRM KPIs such as retention rate, conversion, CLV, and churn, and apply data insights to improve performance

• Ensure all campaigns adhere to U.S. regulatory standards and responsible gaming practices specific to New Jersey

• Serve as the main point of contact for all CRM initiatives in the New Jersey region

Requirements

• 3+ years of experience in CRM, ideally in iGaming, fintech, or digital entertainment

• Deep understanding of the U.S. market, especially New Jersey consumer and regulatory landscape

• Fluent in English (written and spoken)

• Hands-on experience with CRM platforms (Braze, Optimove, Salesforce, or similar)

• Strong data analysis skills, with experience in A/B testing, segmentation, and reporting

• Excellent communication and organizational skills

• Proactive and self-motivated with the ability to manage projects independently

• Based in or willing to relocate to New Jersey (hybrid work model available)

What We Offer

• Competitive compensation package

• Office location in New Jersey with flexible hybrid work options

• Opportunity to join a fast-growing international company in a dynamic industry

• Ownership of your market and strategic freedom

• Collaborative, innovative team culture with global reach

Are you ready to drive impactful CRM strategies in the fast-evolving U.S. digital space? Join Medier and shape the future of customer engagement in New Jersey.