CRO/ Growth Lead
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
We’re looking for a CRO Lead to take full ownership of our conversion funnels—from the moment a user clicks an ad to when they hit “subscribe.” This is a high-impact, cross-functional role that blends product marketing, experimentation, and storytelling to drive measurable results. You’ll lead a team of Product Growth Managers, optimize the web onboarding journey, and craft compelling, personalized experiences that motivate users to take action.
Key Responsibilities
Own and optimize the web-based onboarding funnel—from post-click to payment screen
Lead the creation and A/B testing of copy, messaging, images and value propositions that boost motivation and clarity
Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points
Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals)
Personalize user journeys based on segmentation insights and behavioral data
Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints
Mentor and lead a team of 5 Product Growth Managers, helping them scale successful experiments and grow professionally
Required Skills
5+ years of experience in growth, product marketing, or conversion-focused roles, ideally in mobile-first or subscription-based environments
Proven success driving measurable improvements in onboarding and conversion rates
Strong understanding of user psychology and motivation, with the ability to communicate value clearly across segments
Experience with no-code A/B testing tools and an iterative, data-driven approach
Ability to distill insights from behavioral and funnel data to guide strategy and execution
Creative mindset paired with analytical rigor—comfortable with both storytelling and spreadsheets
Strong cross-functional collaboration skills
Experience leading and developing teams is a plus
Candidate Journey
️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews
✨ Why You’ll Love Being Part of Welltech
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check Out Some of Our Products
Muscle Booster