Data Insights Lead
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!
We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
Be brave. Be creative. Be a community.
THE ROLE
As a Data Insights Lead you will act as a story teller, translating complex digital marketing data and results into clear actions to drive revenue and marketing ROI by transforming data into actionable strategies, overseeing performance analytics and reports using tools such as Google Analytics, Tableau, and Power BI, while identifying market trends to optimise customer journeys.
WHAT YOU’LL BE DOING
- Develop and own the end‑to‑end marketing measurement strategy across all brands
- Partner closely with key brand stakeholders to align on KPIs, performance frameworks, and measurement methodologies
- Define how success is tracked across campaigns, channels, and customer journeys, ensuring consistent reporting standards
- Lead the integration of AI‑driven tools and models to improve marketing performance, attribution accuracy, and predictive insights
- Manage relationships with 3rd parties
- Identify opportunities where AI can streamline processes, automate insight generation, or enhance targeting effectiveness
- Act as custodian of first‑party marketing data, ensuring frameworks are in place for accurate, privacy‑compliant data collection and usage
- Oversee tracking and reporting of marketing spend across App, Web, CRM and all digital channels
- Collaborate with Product, BI, and Data Engineering to maintain robust data pipelines and unified sources of truth
- Transform complex datasets into clear, commercially relevant narratives
- Present insights to senior stakeholders, influencing decision‑making around budget allocation, growth opportunities, customer behaviour, and channel performance
- Lead conversations that challenge assumptions and bring forward data‑driven recommendations
- Manage, mentor and develop one direct report, fostering a high‑performance culture with a focus on learning, accountability, and commercial impact
- Provide guidance on analytics best practice, stakeholder communication, and technical upskilling
WHAT WE’RE LOOKING FOR
- Strong background in digital marketing analytics, marketing insights, or performance optimisation roles
- Experience developing or delivering measurement frameworks and attribution solutions
- Comfortable working with AI‑driven marketing technologies, MMM, incrementality testing, or partner tools
- Solid understanding of first‑party data structures, tagging, tracking, and digital analytics fundamentals (GA4, app analytics, channel tracking, etc.)
- Ability to interpret large datasets using visualisation tools (e.g., PowerBI, Looker, Tableau) and communicate insights to non‑technical audiences
- Strong understanding of marketing channels (Paid Social, Paid Search, Display, Affiliates, CRM) and how they contribute to overall performance
- Proven ability to influence and build strong credibility with senior brand stakeholders
- Experience with SQL, BigQuery, or other query languages would be beneficial
- Understanding of retail, e‑commerce, or multi‑brand environments
WHY JOIN US
2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.
Let’s lead the change together. 🚀
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