Demand Generation Manager
About Canals
Canals is a fully remote, profitable startup transforming the industrial supply chain ($10T industry) with AI. Our platform seamlessly integrates with the systems distributors already use, automating tedious tasks and reducing failure points in moving physical goods across the globe.
We’re a 70-person team (~45 in engineering), located across North and South America.
The Role
As an early member of the Marketing team, you’ll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We’ve only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.
This role is strategically important in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments.The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you.
What You'll Do
Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
Set up nurture programs for every stage of the funnel to create and accelerate pipeline
Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
Build and maintain campaign landing pages
Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team
Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
Manage agencies and outside resources to achieve goals
What You'll Bring
Typically, 4+ years of experience in demand generation, growth marketing, campaign management or a related field, preferably at a B2B SaaS early-stage startup
Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting
Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.
Analytical, test-and-learn mindset with a bias for action
Superb writing and communication skills
Self-motivated and proactive — someone who gets things done without hand-holding
Proven ability to work collaboratively in a fast-paced, dynamic environment
Why Join Canals
We're profitable: stability without the chaos of venture pivots.
Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
Culture of ownership: moving fast while putting quality first
Remote-first, flexible work environment across North and South America.
Stellar product-market fit with tons of customer love
All star team with diverse backgrounds to collaborate with and learn from
Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.