Marketing Executive - Founding Team (US)

Let’s fix hospitality, for good.

Running restaurants in the US is brutal - margins are razor thin, waste is high, and teams are stretched to the limit. But it doesn’t have to be this hard. That’s why we built Nory.

Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got tired of juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he built the tool he wished he’d had from day one.

Nory is the all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, stronger margins.

And we’re just getting started. Fresh off a Series B led by Kinnevik and Accel, we’ve grown to 70+ people across Ireland, the UK, and Spain - and now we’re bringing Nory to the US.

We’re now looking for a Marketing Executive to join our Marketing & Growth team in our new NYC office, as part of the founding US team.

What you’ll be doing:

As a Marketing Executive, you will be the driving force behind Nory’s marketing presence in the U.S. market. Reporting to the VP of Marketing & Growth and working closely with our HQ central marketing team, you will localize global strategy for the U.S., elevate our brand presence, and support revenue-driving initiatives across partnerships, events, CRM, and paid campaigns.

This is a highly cross-functional role requiring both strategic thinking and hands-on execution. You’ll collaborate closely with Sales, Partnerships, and central Marketing to ensure our message resonates with U.S. restaurant operators and enterprise hospitality brands.

U.S. Market Localization

• Adapt and localize global messaging, positioning, and campaigns for the U.S. audience

• Ensure brand tone, cultural nuance, and competitive positioning resonate locally

• Provide U.S. market insights to inform global messaging and product marketing
  

Partnership Marketing Support

• Support go-to-market initiatives with U.S. partners

• Develop co-marketing assets (case studies, landing pages, webinars, content)

• Coordinate partner campaigns and activation plans in collaboration with central marketing

Brand & Event Marketing

• Lead execution of U.S.-based brand events, trade shows, and field marketing initiatives

• Identify high-impact industry opportunities to grow awareness and pipeline

• Support executive visibility in the U.S. market (speaking opportunities, PR coordination, local activations)
  

Strategy & Positioning

• Act as the U.S. voice of the customer within marketing

• Contribute to market positioning strategy and competitive differentiation

• Align marketing initiatives with U.S. sales goals and growth targets
  

CRM & Paid Media Collaboration

• Serve as the key U.S. stakeholder for centrally managed CRM and paid acquisition campaigns

• Provide input on audience targeting, segmentation, messaging, and campaign priorities

• Support local optimization and ensure alignment with U.S. pipeline objectives

What you’ll bring:

• +6 years of experience in marketing (B2B SaaS experience strongly preferred)

• Experience in U.S. market execution, ideally in hospitality, retail, or vertical SaaS

• Strong understanding of brand, demand generation, and partnership marketing

• Experience supporting events and field marketing initiatives

• Comfortable working cross-functionally and across time zones

• Strategic thinker with a bias for execution

• Excellent communication and stakeholder management skills

• Entrepreneurial mindset - excited to build from zero

What you’ll get in return:

💰 Annual compensation range between $80-110K OTE, with uncapped commission

📈 Meaningful equity with standard 4-year vesting and 1-year cliff – at Nory everyone is an owner!

🌴 20 days paid time off, plus public holidays

🏥 Private health, dental, and vision insurance with 100% employee cover and 50% dependent cover

🍼 12 weeks paid parental leave for birthing parent, 4 weeks of paid leave for non-birthing parent and baby loss support

📚 $1,000 annual personal development budget + quarterly book budget

🖥️ $250 home office workspace budget

🥳 Regular travel to London or Dublin, or for team offsites

👏 And much more

How we work

Our vision is to build a better future for the restaurant industry.

One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together:

• We serve up impact with a side of profit – real results for our partners

• We prioritise speed of service – move fast, unblock quickly

• We act like owners – raise the bar and build better every day

• We win as a crew – feedback, collaboration, and shared wins

We hire humans.

At Nory, we believe diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. What matters is how you think, how you work, and the impact you create. Please let us know if you need any adjustments so you can bring your best self to the process.