Product Marketing Manager
Product Marketing Manager
About Us
Prokeep is an Order Engine on a mission to empower distributors to win by turning every customer interaction into an order opportunity.
Trusted by 8,000+ distributor locations and 40,000+ users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics, and other skilled professionals to order parts, troubleshoot issues, and generally, get what they need and get on with their day.
Built for the $100+ billion distribution market, Prokeep eliminates missed opportunities caused by busy phone lines, scattered customer data, and passive sales habits. By centralizing communication and enabling proactive outreach, we help teams take more orders from any channel and get more orders by driving demand—fueling growth, stronger relationships, and greater impact across the supply chain.
Having recently secured a $25M Series A investment, we’re poised for rapid growth and innovation. If you're passionate about tackling complex challenges in a collaborative, fast-paced environment while contributing to an often-overlooked yet vital sector of the economy, we’d love to have you on board.
Let’s shape the future together—one order at a time!
Prokeep Values
Build Together. – Collaboration, camaraderie, and customer-focus are core to how we collectively work and win.
Own It. – Persistence and personal growth drive the results - and the rewards! - that we can all enjoy.
Be Humble. Be Human. – Respect and authenticity allow us to build meaningful and lasting relationships.
Have Fun! – Positivity, perseverance, and a bit of laughter all allow us to make an impact while enjoying the rollercoaster!
Your Mission
We are seeking a highly motivated and experienced Product Marketing Manager to join our growing team. In this role, you will be responsible for defining and executing the go-to-market strategy for our innovative products and new features, ensuring their successful adoption and growth in the market. You will be a key driver in shaping how our products are perceived, understood, and utilized by our target audience.
What You Will Do:
Product Go-to-Market (GTM) Strategy and Positioning:
Develop comprehensive, data-driven GTM strategies for new product launches and significant feature updates.
Define and validate target audiences and market segments
Deeply understand the competitive landscape
Strategically position the product, and establish competitive differentiation based on insights from both internal stakeholders and customer feedback.
Product Messaging, Packaging, and Pricing:
Develop clear and compelling product messaging that effectively communicates the value proposition to various customer segments.
Partner with product management to leverage market insights for defining optimal product packaging and pricing strategies aligned with business objectives.
Develop messaging, positioning, and pricing that enables us to win vs. competitors
Lead and Execute Product Marketing Strategy and Execution Muscle:
Building and strengthening this muscle at Prokeep is a critical function and desired outcome of the role.
Collaborate closely with Product and Engineering to deeply understand Prokeep's upcoming product and feature roadmap and define and orchestrate the plan to quickly and efficiently deliver to market and achieve desired outcomes
Establish and continually refine Prokeep’s standardized Product Marketing "playbook" that clearly defines the jobs to be done, roles and responsibilities, so that Prokeep can efficiently launch products and features of varying scope.
Drive seamless execution of the GTM playbook by coordinating with cross-functional teams, including Sales, Marketing, Customer Success, Revenue Operations, and Enablement, to maximize launch impact.
Develop and Execute the Product & Customer Content Strategy for Launches
Define essential content requirements for successful product and feature launches.
Produce high-impact product and customer content (e.g., battle cards, landing pages, FAQs, videos, case studies, webinars).
Manage the internal and external distribution of this content across all relevant channels (e.g., website, sales collateral, presentations, internal wikis).
Ensure all content clearly communicates the product's benefits, use cases, and competitive advantages to both the market and current customers.
Ensure New Products and Features Drive Positive Impact:
Define and measure success for all product marketing initiatives, demonstrating a clear return on investment (ROI).
Cultivate continuous improvement by creating and utilizing internal stakeholder and customer feedback loops to ensure continuous iteration and improvement of the product marketing GTM motion.
What We’re Looking For
Bachelor's degree in Marketing, Business, or a related field
10+ years of overall relevant experience including at least 3 years of experience in product marketing, with a proven track record of successful product launches and GTM execution.
Strong understanding of market research methodologies, competitive analysis, and customer segmentation.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling messaging.
Proven ability to collaborate effectively with cross-functional teams, including product management, sales, enablement, engineering, customer success, and marketing.
Strong analytical skills and the ability to use data to drive decision-making.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines
Why Prokeep?
At Prokeep, we offer a dynamic, passionate, and collaborative work environment where innovation thrives. Here’s what you can expect:
Competitive Compensation:Reflecting your expertise and impact.
Equity Package: Your success is our success—share in the growth you’ll help create.
Comprehensive Benefits: Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP).
Flexible PTO: Recharge and refocus with the flexibility to manage your time with no preset limits
Continuous Growth: Yearly education stipend to support your professional development.