Founding Demand Generation Manager
Why Promptfoo
Promptfoo is an open-source framework for evaluating AI agents, red teaming, and AI application security. Over 250,000 developers use it to test LLMs, LLM-powered applications, and agent behavior across tools and models, and plug into CI/CD. Promptfoo is the most popular open-source AI red-teaming framework and is growing quickly. Promptfoo is backed by Insight Partners and Andreessen Horowitz and is based in San Mateo, CA (SF Bay Area).
About the Role:
In this role, you will build, execute, and automate the machine that fuels Promptfoo’s growth. You will own digital programs, events, and campaigns end to end, from strategy through execution, and work closely with Sales to turn interest into customers. You will shape how security leaders and developers discover and evaluate Promptfoo and join a lean, high-impact Marketing team where your work directly drives measurable revenue growth.
What You Will Be Doing:
Programs & Campaigns
Own and execute high-impact digital programs targeting security leaders and CISOs
Build and optimize conversion-focused assets, including landing pages, ad creative, and offers
Continuously test and refine messaging, channels, and audiences to improve performance
Manage campaign budgets with a sharp focus on cost per lead and pipeline impact
Partner with Sales and Field Marketing to support onsite events and field programs
Lead Nurture & Lifecycle
Design and run lead conversion and nurture campaigns tailored by persona and lifecycle stage
Implement and refine lead scoring to surface high-intent prospects for Sales
Build and manage workflows, sequences, and automations in HubSpot
Build and execute programs that qualify, nurture, and convert leads from both PLG and sales-led channels into pipeline
Reporting & Operations
Own weekly pipeline reporting by channel and campaign
Build dashboards that drive data-informed decisions across Marketing and Sales
Track MQL → SQL → Opportunity conversion, identifying and fixing funnel drop-offs
Data & Execution
Analyze funnel metrics to find gaps and act quickly
Own dashboards that track Cost Per Lead, conversion rates, and pipeline by channel and campaign
Continuously test, measure, and optimize messaging, channels, and audiences to scale what converts
Work with Sales to calibrate lead scoring and improve MQL-to-SQL conversion
Who You Are:
5+ years of B2B demand generation experience, ideally in security or developer-focused tools
Hands-on experience with marketing and sales automation platforms (HubSpot)
Experience running conferences, campaigns, or field events
Proven ability to execute and optimize paid campaigns and ABM programs
Experience owning funnel metrics, with a focus on conversion and pipeline impact.
Uses revenue and analytics from CRM and community tools to turn into actionable campaigns
Highly organized, clear communicator who partners effectively with Sales and cross-functional teams
Preferred Skills:
Experience marketing to security buyers, including AppSec teams and CISOs
Knowledge of SEO and SEM strategies
Familiarity with product-led growth (PLG) motions and metrics
Background at fast-growing startups, especially those with open-source-led GTM strategies
Please apply if you are excited about this role but don't check every box. We would still love to hear from you.