Field Marketing Manager

Why Promptfoo

Promptfoo is an open-source framework for evaluating AI agents, red teaming, and AI application security. Over 250,000 developers use it to test LLMs, LLM-powered applications, and agent behavior across tools and models, and plug into CI/CD. Promptfoo is the most popular open-source AI red-teaming framework and is growing quickly. Promptfoo is backed by Insight Partners and Andreessen Horowitz and is based in San Mateo, CA (SF Bay Area).Why This Role

Why This Role

Promptfoo is investing significantly in conferences and executive events as a primary pipeline channel. From RSA Conference and Black Hat USA to Gartner Security Summit and CISO dinners, our event program is a direct line to the security leaders who buy our platform. This role exists to make sure every dollar we invest in events delivers a measurable pipeline and accelerates the relationships that close deals.

You will own the end-to-end event strategy and execution—from booth design to badge scans to post-event pipeline. You will work closely with Sales, Demand Generation, and Product Marketing to turn in-person moments into enterprise conversations.

• Own the event engine that puts Promptfoo in front of CISOs, AppSec leads, and security directors

• Maximize ROI on a six-figure conference investment across marquee security events

• Build and execute executive engagement programs (CISO dinners, roundtables, VIP experiences)

• Collaborate with Sales to convert event interactions into qualified pipeline

Join a small, high-impact Marketing team where your work directly drives revenue

What You Will Do

Event Strategy and Execution

• Own planning, logistics, and execution for all conferences, trade shows, and sponsored events (RSA, Black Hat USA, Gartner events, and others)

• Manage booth presence, signage, demos, giveaways, and staffing plans to deliver a cohesive brand experience

• Evaluate and recommend new event investments based on audience fit and pipeline potential

• Negotiate vendor contracts, manage event budgets, and track spend against ROI targets

Executive Engagement

• Plan and host CISO dinners, executive roundtables, and invite-only networking events that facilitate meaningful conversations with Promptfoo leadership

• Collaborate with Sales to build targeted invite lists and secure attendance from high-value accounts

Pipeline and Follow-Up

• Own lead capture process from badge scanning to post-event data hygiene

• Partner with Demand Generation to build pre-event, at-event, and post-event nurture sequences

• Coordinate with the Sales team for timely follow-up to convert event leads into qualified opportunities

• Report on event pipeline contribution, cost-per-lead, and ROI by event (weekly during event seasons)

Cross-Functional Coordination

• Align with Product Marketing on event messaging, demos, and collateral

• Work with the Technical Marketing Engineer to coordinate conference talk submissions, Arsenal demos, and live content at events

• Support Sales with executive meeting scheduling and on-site logistics for prospect and customer meetings

Qualifications

• 4–6 years of field or event marketing experience in B2B tech, preferably in security or developer tools

• Deep experience executing at marquee conferences: RSA, Black Hat, Gartner Security Summit, or comparable events

• Strong logistics and vendor management skills from running a booth, managing a venue, and keeping a dozen moving parts on schedule

• Data-driven mindset: you measure events in pipeline contribution and ROI, not just badge scans

• Experience hosting executive events (CISO dinners, roundtables, VIP receptions)

• Clear communicator who partners well with Sales, working side-by-side on account targeting and follow-up

• Organized and comfortable managing budgets, timelines, and external vendors simultaneously

Must Have

• Experience marketing to security buyers (CISOs, AppSec leads, Security Directors)

• Familiarity with product-led growth motions and open source community events

• Experience at fast-growing startups where events were a primary pipeline channel

• Hands-on experience with marketing automation tools (HubSpot) for event workflows and lead routing

• Background in cybersecurity, DevSecOps, or AI/ML industry events