Demand generation Manager
About Singular
Singular is the leading marketing measurement platform trusted by 1,000+ global brands, including Apple, Microsoft, Uber, DoorDash, Nike, EA, DraftKings, and Robinhood. Ranked the #1 MMP by G2 for three consecutive years, Singular helps marketers make smarter user acquisition decisions through full-funnel marketing analytics, advanced cross-device attribution (mobile, web, PC, and console), best-in-class ad fraud prevention, and automated data exports into BI tools.
Singular is also redefining campaign and creative analysis through AI-powered integrations with ChatGPT, Claude, and Gemini—delivering instant marketing insights without dashboards or SQL.
With teams across 12 countries and employees in 65 cities worldwide, Singular has raised $50M from top-tier investors including Norwest Venture Partners, General Catalyst, and Titanium Ventures. We are scaling rapidly and building a modern, account-led go-to-market engine focused on quality, precision, and measurable revenue impact.
About the Role
We’re looking for a hands-on Demand Generation Manager to own account-based demand and outbound conversion end-to-end—from targeting and messaging through SDR execution, systems, and sales handoff.
This role sits at the center of Singular’s go-to-market motion, requiring close alignment with Sales, Product Marketing, and SDRs. You’ll be responsible for turning targeted accounts and inbound interest into high-quality sales conversations through tightly orchestrated programs and disciplined execution.
What You’ll Do
Own Account-Based & Outbound Demand Programs
Design and execute ABM programs against named account lists and priority segments.
Orchestrate multi-channel outbound motions, including:
SDR-led outreach (email, LinkedIn, calls)
Programmatic outbound
LinkedIn advertising to target accounts
Event, webinar, and content follow-up plays
Translate ICPs, account lists, and vertical focus into scalable, executable demand programs.
Continuously test and optimize messaging, sequencing, and targeting.
Drive Inbound Demand Conversion
Ensure fast, consistent follow-up for inbound demand from events, webinars, content, and campaigns.
Define and enforce SLAs, speed-to-lead, and prioritization rules.
Partner with Sales to ensure clean handoffs and high-quality meetings.
Lead & Coach SDR Execution
Lead and coach a marketing-owned SDR team.
Set clear performance goals tied to demand conversion and outbound success.
Coach SDRs on account research, narrative-led messaging, objection handling, and meeting quality.
Run regular 1:1s, pipeline reviews, and quality checks.
Step in hands-on for high-value accounts or critical programs when needed.
Shape Messaging & Program Design
Partner closely with Product Marketing to develop compelling outbound narratives and value propositions.
Ensure messaging consistency across campaigns, SDR outreach, and ABM advertising.
Translate positioning into practical, high-performing outbound execution.
Own Account & Lead Scoring
Define and manage account and lead scoring models.
Determine how leads and accounts are prioritized, routed, and worked by SDRs.
Continuously refine scoring based on performance data and Sales feedback.
Ensure scoring supports ABM and revenue outcomes—not just inbound volume.
Own Systems, Tooling & Automation
Own the outbound and demand-to-meeting technology stack.
Design workflows across CRM, enrichment, sequencing, and automation tools.
Leverage AI and automation to improve research efficiency, enable personalization at scale, and reduce manual SDR effort.
Ensure clean data, reliable reporting, and visibility into conversion performance.
Act as the Bridge Between Marketing & Sales
Partner closely with Sales leadership and frontline reps.
Align on account lists, target segments, and meeting quality standards.
Serve as the connective tissue between Marketing programs and Sales execution.
What You Bring
Experience in Demand Generation, ABM, outbound, or SDR leadership within B2B SaaS.
Strong outbound background with a clear understanding of what works in real-world execution.
Experience leading or heavily influencing SDR teams.
Hands-on experience with:
Account-based marketing programs
LinkedIn advertising in support of ABM or outbound
Lead and account scoring models
Systems-oriented mindset with a strong execution bias.
Comfort operating at the intersection of Marketing and Sales (without being a RevOps role).
Operator mentality—you build, run, fix, and iterate.
Why Join Singular
Be part of a category-leading company in a fast-growing market.
Work on high-impact programs tied directly to revenue outcomes.
Collaborate with a global, innovative, and highly driven team.
Build and scale a modern, account-led demand engine from the ground up.
Singular is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.