Demand Generation Manager
Vendelux helps companies discover the best events. Event marketers are the unsung heroes of successful companies. From generating leads to building world-class brands, event marketers make magic happen throughout the year. Vendelux is here to help maximize the impact of all the events that a company sponsors and attends.
We are a Series A SaaS company and provide the system of record for event marketing. Our software platform provides proprietary insights that helps high-growth companies find the highest ROI events, conferences and trade shows to attend and sponsor. We have built an AI-powered platform that customers describe as an event marketer’s dream.
Vendelux was founded in 2021, and our recent $14 million Series A was led by FirstMark, whose portfolio includes companies like Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta and Justworks (amongst others). Our leadership team includes alumni from Bain, ZoomInfo, Shutterstock, Compass, ModernLoop, Forter, Zulilly, NewtonX.
Vendelux is seeking a Demand Generation Manager to help scale our marketing-led pipeline engine. In this role, you will operate and optimize a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels.
This is a hands-on, builder role. You will work closely with the Head of Marketing to execute demand strategy while owning key programs and experimentation across acquisition channels. You will also collaborate with and help guide a growth marketer on campaign execution and operational support.
The ideal candidate has successfully operated integrated demand programs in a fast-growing B2B SaaS or AI-native technology company, ideally at the Series A, B or C stage. You’re comfortable building repeatable systems that drive growth. You are both analytical and creative, and excited to work in an environment where speed, experimentation, and ownership matter.
This position will be 3-4 days onsite, based in our NYC headquarters.
What You’ll Do
Execute and optimize Vendelux’s global demand generation programs across paid media, email, content, SEO, ABM, and digital campaigns to drive awareness, lead generation, and measurable pipeline growth
Partner with the Head of Marketing to operationalize the marketing funnel, including performance targets, campaign strategy, and pipeline forecasting
Improve conversion rates across the marketing funnel through testing, experimentation, and performance optimization
Build and scale ABM programs that deliver highly personalized engagement for priority accounts
Leverage AI and modern tooling to personalize campaigns at scale and increase team leverage
Build and operate AI-assisted workflows across content creation, SEO/GEO/AEO experimentation, prospect research, and rapid campaign iteration
Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership assets
Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI
Collaborate closely with Sales and SDR teams to improve lead quality, targeting, and pipeline conversion
Qualifications
6–10+ years of B2B SaaS demand generation or growth marketing experience with a demonstrated track record of driving pipeline and revenue
Experience operating in high-growth Series B/C technology companies
Strong hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and modern marketing analytics tools
Proficiency using AI tools to accelerate campaign development, experimentation, and content creation
Analytical mindset with strong understanding of funnel metrics, attribution models, and campaign performance optimization
Builder mentality with the ability to operate in fast-moving, high-ownership environments
Comfortable operating with ambiguity and turning ideas into executed programs
Experience designing segmentation strategies and personalization frameworks for target accounts
Familiarity with CRM systems, marketing automation platforms, and performance dashboards
Benefits
Competitive base salary and bonus
Healthcare covering medical, dental and vision
Work from our NYC HQ
Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week
Come build a great company with us!
Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds.
Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.