Demand Generation Marketer
📈 Who We Are:
We are rebuilding the energy transaction, making it transparent and fair.
Our goal is to put power back where it belongs, in the hands of customers and to take on one of the most critical problems of our century, access to low cost electricity.
tem exists to fix a broken global energy market that’s long favoured legacy operators, intermediaries, and opaque pricing. Today’s electricity system was not designed for rapid decarbonisation, AI-driven efficiency or fair access for the actual users - businesses and generators.
We’ve built the first AI native transaction infrastructure to reinvent how electricity is bought, sold and priced. Our technology is designed to cut out the inefficient fees, automate complex market flows, and bring transparency and fairness to energy transactions at scale.
In late 2025, after extraordinary growth, we closed a $75 million Series B - led by Lightspeed Venture Partners with participation from Albion, Atomico, Allianz, Hitachi Ventures,, Hitachi Ventures, Schroders Capital and others - positioning us for global expansion, deeper product innovation and category leadership.
We’re scaling internationally and building toward a future where AI-driven infrastructure is foundational to electricity markets worldwide.
Since launch, our modern utility product, known as RED, has already facilitated thousands of business customers and billions in energy transaction value, proving that modern software and AI can transform an industry built on legacy systems.
At tem, we’re not just building another energy company, we’re rearchitecting market infrastructure so that transparency, efficiency and sustainability become the default, not the exception.
🏅 The Role
We're hiring a Demand Generation Marketer. Your job is to make tem findable, credible, and easy to act on. You own the digital demand engine: the website, paid acquisition, organic search (SEO and GEO), and conversion rate optimisation. When a broker searches for an energy supplier, when a procurement manager asks AI how to buy energy, when a business lands on our site and decides whether to get in touch, that's your territory.
This is a hands-on execution role. You turn ambiguity into plans and delivery. You don't wait for detailed briefs. You take strategic direction, translate it into campaigns, experiments, and optimisations, and ship results within 2-week sprint cycles.
You'll work alongside an AI Growth Specialist to create high-leverage campaigns and assets. You'll also work closely with the Content team, Lifecycle Marketing, ABM, Community and Product Marketing.
🚀 Responsibilities
Website & Conversion Rate Optimisation
Own tem's website as a commercial asset: the full conversion funnel from landing page to qualified lead.
Run a systematic CRO programme with a high pace of insight and evolution.
Build and maintain conversion funnel dashboards broken down by channel, segment, and product line.
Create and iterate campaign-specific landing pages to support product launches, broker onboarding, and enterprise lead gen.
Digital Paid Acquisition
Own paid digital channels end-to-end: strategy, execution, budget management, and performance reporting.
Run Google Ads (Search, Display, Performance Max) targeting brokers, SME decision-makers, and generators, with keyword strategy aligned to product launches and seasonal energy procurement cycles.
Run LinkedIn Ads (Sponsored Content, InMail, Conversation Ads) targeting broker principals, energy managers, and procurement leads.
Manage cross-platform retargeting to re-engage website visitors and nurture known contacts.
Steward paid media budget with weekly spend pacing and ROAS reporting. Recommend budget shifts based on performance data.
Work with Content and Brand on ad creative. Own the feedback loop between performance data and creative iteration.
Note: we are open to agency support for paid execution. If that's the model, you own the agency relationship, strategy, briefs, and performance accountability.
SEO & GEO (Generative Engine Optimisation)
Own keyword strategy, on-page optimisation, technical SEO (crawl management, indexation, schema markup, site architecture), and link building.
Commission SEO-driven content briefs to the Content team based on keyword gaps and search intent mapping.
Own GEO: the practice of ensuring tem is cited, referenced, and recommended by AI models (Claude, OpenAI, Gemini, Perplexity, etc.) when users ask questions about energy procurement, renewable matching, or broker services.
Run regular AI visibility audits: query AI platforms with tem-relevant prompts and track whether tem appears in AI-generated responses.
Work with Content and Product Marketing to structure content for AI extractability: FAQ formats, direct answers, statistical claims with citations, structured data tables.
Leverage tem's proprietary transaction data by collaborating with other teams to package it into benchmarks, indices, and market reports that AI models cite as authoritative.
Martech & Tooling
Own the performance and growth layer of the marketing stack: Google Ads, GA4, Google Search Console, LinkedIn Campaign Manager, SEO platform (Ahrefs/SEMrush), CRO tool (VWO/Optimizely), and heatmapping tool (Hotjar/Clarity).
Ensure paid and organic lead sources are properly attributed in HubSpot. Maintain UTM conventions and tracking integrity.
Proactively research and recommend new tools with business cases and expected ROI.
🎯 Success Measures
This role is succeeding when:
Your bets are measurably yielding quality pipeline.
You have a repeatable framework/process for shipping quality demand gen assets, campaigns, and workflows.
Paid channels drive business below our CAC target.
tem appears in AI-generated responses for at least 5 core commercial queries (GEO visibility).
A minimum of 2 CRO experiments ship every sprint cycle, with clear learnings documented.
Sprint delivery rate exceeds 80% of committed tasks.
The content team has a steady pipeline of keyword-driven briefs that result in published, ranking content.
Quality shows up in pipeline.
🎯 Requirements
Must haves
3+ years in a demand generation, performance marketing, or growth marketing role in B2B.
Strong hands-on experience with Google Ads and LinkedIn Ads, including managing five-figure monthly budgets and optimising for pipeline (not just clicks).
Solid technical and on-page SEO literacy. Experience with site architecture, schema markup, and content-led SEO strategies. Ability to use web and AI tools to optimise impact.
Hands-on CRO experience: you've run A/B tests and can design experiment roadmaps.
Advanced analytics user. Can build custom reports, set up conversion tracking, and troubleshoot attribution (doesn’t have to be GA).
Comfortable managing Framer and building landing pages without developer support.
Uses AI tools daily to accelerate work. Curious about GEO and willing to pioneer our approach.
Ability to use Claude, Gemini, or similar tools to write and deploy code (if you have a GitHub account, add it to your CV).
Can demonstrate consistent delivery and personal accountability in a fast-paced, sprint-based environment.
Bonus points
Experience in a fast-paced startup environment.
Familiarity with broker/channel marketing and partner ecosystems.
Experience with HubSpot Marketing Hub.
Basic HTML/CSS for landing page customisation.
Practical experience with GEO or AEO strategies (this is so new that hands-on experience is rare; genuine curiosity and willingness to experiment is the real requirement).
Experience managing agency relationships for paid media execution.
✨ Benefits & Perks
Salary aligned to internal benchmarks and reviewed twice a year.
Stock options so everyone has ownership in our mission.
25 days holiday plus public holidays. Swap public holidays for the ones that matter most to you, and enjoy your birthday off.
Remote first and flexible working, with clear core hours and no internal meetings on Friday afternoons.
Home working and wellbeing budgets:
Up to £1,200 or €1,200 per year for your remote setup.
Up to £150 or €150 per month for wellbeing.
🗣️ Interview Process
We move fast. Most processes take 2 to 3 weeks from first chat to offer. If you need us to adapt anything, let us know.
Intro call with Talent, 15 minutes.
Hiring Manager interview with Tom (Growth Manager), 30 minutes.
Take-home task: a practical demand gen challenge that tests your ability to audit, prioritise, and build (details provided separately, max 2 hours).
Skills interview: present your take-home task and walk us through your thinking. 45 minutes.
Culture Add interview with leadership stakeholders.
A note on AI usage
We're an AI-first company. We expect candidates to use AI tools. But we want to see judgement, not just output.
Use AI if it helps. But:
Be honest: Show us what AI generated and what you created or edited.
Show judgement: We want to see where you override AI and why.
Be practical: What tools? What prompts? What actually worked vs. in theory?
Maintain quality: AI-accelerated ≠ AI-written. Your thinking is what we're hiring.
If you don't use AI, tell us why. That's a legitimate choice if you have reasoning behind it.
We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors. If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for.