Demand Generation Specialist

Key Responsibilities

Campaign Management & Execution

• Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
• Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.

Paid Media Management

• Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
• Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
• Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.

Email Marketing & Nurture

• Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
• Segment audiences and manage database health for both acquisition and nurture workflows.
• Develop and refine nurture sequences that support MQL‑to‑SQL progression.
• Apply advanced A/B testing to improve open rates, click-through rates, and meeting creation performance.

Content Creation

• Contribute to development of content for email campaigns, blogs, landing pages, and webinars.
• Ensure messaging aligns with target personas, funnel stages, and overall brand positioning.

Event Marketing

• Own logistics, planning, and execution of field and digital events, including webinars, conferences, and podcasts.
• Coordinate event promotion, audience targeting, follow-up workflows, and post-event reporting.

Analytics & Reporting

• Track and report on core KPIs including CTR, CPC, CPL, MQLs, SQLs, and pipeline contribution.
• Provide actionable insights to improve campaign ROI and channel efficiency.
• Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.

Collaboration & Growth

• Work cross-functionally with Marketing, Product Marketing, and Sales to align campaigns to GTM priorities.
• Stay current on acquisition marketing trends, tools, and best practices.
• Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 12–18 months.

Qualifications

Qualifications & Experience

• 2–3 years experience in demand generation, digital marketing, or performance marketing.
• Hands-on experience with:
• HubSpot (required)
• Apollo or similar outbound automation tools
• 6sense or similar intent/data platforms
• LinkedIn Campaign Manager
• Google Ads (Search, Display, Retargeting)
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
• Excellent organizational skills and strong attention to detail.
• Effective communicator with the ability to collaborate across multiple teams.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.

Success Metrics

• Increased MQL volume, quality, and conversion.
• Improved ROI across paid and email acquisition channels (CPL, pipeline influence).
• On-time, on-budget execution of campaigns.
• Demonstrated progression from tactical execution to strategic contribution.

Additional Information

Currently, Campfire is working remotely with the exception of bi-weekly in office time. 

Location:

• Ann Arbor, MI or Northern Virginia (Hybrid: In-office Tuesday–Thursday)

All your information will be kept confidential according to EEO guidelines.

We do not accept unsolicited 3rd party resumes.