Digital Growth Specialist

Nasoft is currently seeking a Digital Growth Specialist to join our client’s growth team. This role focuses on supporting digital marketing initiatives, optimizing performance, and driving user acquisition and engagement through data-driven strategies. The ideal candidate will contribute to the execution and enhancement of digital growth campaigns.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and X.

• Manage paid ads performance, budget allocation, targeting, and reporting.

• Execute email, SMS, and WhatsApp campaigns for lead nurturing and re-engagement.

• Develop and manage social media strategies and monthly content calendars.

• Own website performance, landing pages, and continuously optimize for lead generation (CRO).

• Conduct keyword research, SEO content optimization, and link-building activities.

• Coordinate with Technical SEO Specialist for technical enhancements.

• Track and analyze digital KPIs to improve campaign effectiveness.

• Collaborate with sales and marketing teams for integrated growth initiatives.

• Perform other related duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.

• 2–3 years of experience in digital marketing roles.

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and Analytics platforms.

• Experience with CMS platforms and website optimization practices.

• Strong content creation and copywriting background.

• SaaS / GCC / B2B experience is highly preferred.

• Analytical thinker with strong data interpretation skills.

• Ability to work on multiple campaigns simultaneously.

Working Conditions

• Total working hours: 9 hours per day — 8 working hours + 1-hour break.
• Two days off per week (rotational schedule).
• Work mode: Office-based
• Location: Sheikh Zayed
• Performance evaluation: based on sales targets, call quality, and attendance.

Benefits

• Competitive base salary + attractive commission structure.
• Professional development and career advancement opportunities.
• Supportive, energetic, and multicultural team environment.
• Social and medical insurance coverage.
• Learning & Development programs (L&D)