Digital Influence Manager

The Digital Influence Manager leads the Influence Hub, overseeing all social media activities, influencer partnerships, and micro-influencer programs for our brands. This strategic role is responsible for driving brand engagement, expanding digital reach, and integrating influencer and social content into broader marketing campaigns. The Manager oversees a team of specialists and ensures alignment with brand objectives, audience growth, and campaign performance.

Key Responsibilities

• Social Media Leadership
  • Develop and execute the social media strategy across all channels and markets.
  • Supervise Social Media Specialists, ensuring consistent brand voice, content quality, and audience engagement.
  • Monitor trends and analytics to optimize social media performance.
• Influencer & Micro-Influencer Program Management
  • Design and lead influencer and micro-influencer programs, including recruitment, onboarding, and relationship management.
  • Oversee the Influencer & micro-influencer program coordinator.
  • Negotiate partnerships, contracts, and deliverables with influencers.
• Cross-Functional Collaboration
  • Work closely with Brand, Creative, and Project Management teams to amplify influencer and social content.
  • Integrate influencer and social media assets into product launches, seasonal campaigns, and brand initiatives.
• Performance & Reporting
  • Set KPIs and measure the effectiveness of social media and influencer programs (reach, engagement, conversions, ROI).
  • Provide regular reports and actionable insights to senior leadership.
• Brand Advocacy & Governance
  • Maintain an authentic, unbiased brand representation across all digital partnerships.
  • Stay ahead of industry trends and competitor activity to inform strategy.

Qualifications

• 5+ years in digital marketing, social media, or influencer program leadership.
• Proven experience managing social media teams and large-scale influencer programs.
• Strong understanding of content trends across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Excellent communication, negotiation, and analytical skills.
• Bilingual (English/French) is a requirement.
• Passion for outdoor tech, innovation, and community building.

Additional Information

Equal Employment Opportunity

At VOSKER, we value what makes each person unique and celebrate the diversity that helps us redefine what’s possible. We foster collaboration by creating a healthy, inclusive work environment where every voice is heard.

If you have specific needs that would make this recruitment process more accessible for you, please don’t hesitate to let us know.

Now it’s your turn to tell us about yourself, simply apply!