Digital Marketing Analyst (French Speaker) | SM&W
The Digital Analyst is responsible for analyzing and evaluating the performance of digital campaigns. He ensures the preparation of regular reports and communicate key insights to stakeholders. In close collaboration with digital teams, the Digital Analyst actively participates in digital projects as well as the management and maintenance of internal tools. They provide support to users and keep abreast of developments in the field of digital analytics.
Main tasks and goals:
1. Digital Analysis
- Conduct in-depth analyses of web data to evaluate the performance of digital campaigns.
- Identify and interpret trends and patterns in the data to support strategic decision-making.
2. Reporting
- Prepare regular reports on digital performance and communicate key insights to stakeholders.
- Utilize visualization tools to present data in a clear and accessible manner.
3. Support
- Provide first-level technical and functional support to users and internal teams on the use of Adobe Analytics.
- Address inquiries, troubleshoot issues, and guide users in interpreting data.
- Train users on best practices for digital analysis.
- Collaborate closely with digital teams to meet their analytics and data needs.
- Manage Adobe Analytics account permissions for internal teams and users.
4. Project Management
- Participate in the management and tracking of ongoing analytics projects.
- Propose ideas and solutions to enhance analysis and reporting processes.
5. Tool Management
- Provide training for users (establishments, internal teams, subsidiaries) on the use of the OUP tool (internal tool)..
- Perform updates and maintenance of the OUP tool (Tracked URL generator.).
6. Technology Watch
- Stay informed about trends and innovations in the field of digital analytics.
- Evaluate and recommend new tools or methodologies to optimize data analysis.
Qualifications
- Significant experience (minimum of 3 years) in data visualization / analysis
- Experience in user training and support
- Advanced proficiency in Adobe Analytics - Expertise
- Expertise in Power BI for data visualization - Expertise
- Knowledge of Data Warehouse tools (e.g., SQL) - Expertise
- Familiarity with project management tools (e.g., Monday) - Notions
- Understanding of cookie consent management tools - Advanced Knowledge
- Fluent level of French and English (at least C1 level);
- Ability to analyze complex data sets an derive actionable insights.
- Proficiency in reporting techniques and data visualization.
- Understanding of digital marketing and ecommerce dynamics.
- Excellent verbal and written communication skills.
- Ability to work collaboratively in a team and engage with various stakeholders.
- Strong customer service orientation and teaching ability.
- Self-motivated and detail-oriented.
Additional Information
Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.