Under general direction, supports the digital marketing team in the areas of website updates, web, surveys, email and campaign calendars. Assists with developing, maintaining and improving customer-oriented content and site structure for company website, coordinates implementation of site functionality improvements and design iterations to meet customer needs; performs routine web content updates; monitors issues tracker, assigns tasks and responds to internal partner and external customer questions and requests; creates and edits Web pages, electronic newsletters and online surveys; formats and uploads documents and multi-media assets for use online; assists with research and procurement of software tools and monitors agreements with vendors.
Performs web quality assurance on all current web properties and coordinates web updates with relevant departments, including Creative team.
Monitors requests for web maintenance, surveys and emails; prioritizes requests and manages backlog
Reviews requests for new content development and restructuring projects
Prioritize and design projects based on audience needs, business goals, and technical feasibility
Use principles of user-centered design, to ensure that planned projects will meet established division standards
Create, organize and update ‘how-to’ documentation for all division tasks
Web design and functionality for effective communication.
HTML and CSS coding; sufficient to create Web pages using WYSIWYG software.
Function and theory of Content Management Systems for the Web.
Principles and techniques of research and analysis.
Methods and techniques of writing and editing content for the Web.
Working knowledge of social media marketing and channels.
Working knowledge of Web metrics analysis tools and SEO.
Project management techniques and principles.
Operations, services and activities of Web design and content management.
Principles, methods and techniques of customer service.
English usage, spelling, grammar, and punctuation.
Knowledge of accessible Web content a plus.
Graphic design software such as Adobe Photoshop or Fireworks a plus.
Modern office procedures, methods, and equipment including computers and computer applications such as word processing, spreadsheets and databases.
Utilizing personal computer software programs affecting assigned work and in compiling and preparing spreadsheets and reports.
General understanding of project management for web content.
Writing and communicating technical requirements to Web Developers, IT staff and or consultants.
System-oriented focus with the ability to quickly learn new systems with limited documentation
Can conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities
Critical judgement skills related to time sensitive issues, prioritization and communication
Ability to multi-task in a fast-paced environment with multiple points of entry (team tasks, emails, launch plans, etc.)
Communicating with non-technical people about technical issues.
Responding to inquiries and communicating in effective oral and written communication.
Researching, analyzing, and evaluating new tools, service delivery methods and techniques.
Establishing and maintaining effective working relationships with other division staff, management and vendors
Applying problem solving techniques.
Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics. Self-starter, independently initiating and driving projects toward completion.
Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness
All your information will be kept confidential according to EEO guidelines.