Digital Marketing Coordinator

Under general direction, supports the digital marketing team in the areas of website updates, web, surveys, email and campaign calendars. Assists with developing, maintaining and improving customer-oriented content and site structure for company website, coordinates implementation of site functionality improvements and design iterations to meet customer needs; performs routine web content updates; monitors issues tracker, assigns tasks and responds to internal partner and external customer questions and requests; creates and edits Web pages, electronic newsletters and online surveys; formats and uploads documents and multi-media assets for use online; assists with research and  procurement of software tools and monitors agreements with vendors.

• Tracks incoming requests for Web site updates, bug fixes and feature enhancements from internal partners and external customers; responds as needed and forwards maintenance requests to appropriate staff; edits pages using established guidelines; creates new Web pages; uploads documents and multi-media assets; creates, resizes and edits images for use online; creates HTML code for Web pages; troubleshoots and repairs formatting issues; monitors and enforces quality of site content and design.
• Coordinates projects related to content, design and structural improvements for associated websites and helps to define project purpose and scope; works with Digital Marketing team and IT staff to plan, implement and monitor progress of projects; tests new features and conducts quality assurance reviews.
• Coordinates projects related to content, design and structural improvements for company websites; works with Digital Marketing team and IT staff to plan, implement and monitor progress of projects; tests new features and conducts quality assurance reviews.
• Acts as an administrator for software used by the division and internal partners; coordinates with IT staff to define permission levels and access for new users; updates 'how-to' documentation for all division tasks.
• Collects and reports on web and social media analytics; monitors web use and trends; conducts peer review and other research activities as assigned.

• Performs web quality assurance on all current web properties and coordinates web updates with relevant departments, including Creative team.

• Monitors requests for web maintenance, surveys and emails; prioritizes requests and manages backlog 

• Reviews requests for new content development and restructuring projects 

• Prioritize and design projects based on audience needs, business goals, and technical feasibility 

• Use principles of user-centered design, to ensure that planned projects will meet established division standards 

• Create, organize and update ‘how-to’ documentation for all division tasks

• Performs scheduled Web production tasks following established standards, which may include uploading video assets, updating HTML table data, and archiving expired site content.
• Entering product content into system – description, images, banners
• Working with Marketing / Supply to set up item configuration for catalog changes – items, categories, sort orders
• Working with Marketing to set up promo configurations through the promo engine
• Provide feedback and direction to the dedicated team regarding potential improvements to be included in their backlog
• Provide backup to Supply team on item entry (as needed)
• Auditing websites for accuracy, especially after launches in conjunction with QA
• Be available for all scheduled launch calls (both business and non-business hours)
• Assisting with any required UAT testing
• Supporting all initiatives as needed (US and International)

Qualifications

• Web design and functionality for effective communication.

• HTML and CSS coding; sufficient to create Web pages using WYSIWYG software.

• Function and theory of Content Management Systems for the Web.

• Principles and techniques of research and analysis.

• Methods and techniques of writing and editing content for the Web.

• Working knowledge of social media marketing and channels.

• Working knowledge of Web metrics analysis tools and SEO.

• Project management techniques and principles.

• Operations, services and activities of Web design and content management.

• Principles, methods and techniques of customer service.

• English usage, spelling, grammar, and punctuation.

• Knowledge of accessible Web content a plus.

• Graphic design software such as Adobe Photoshop or Fireworks a plus.

• Modern office procedures, methods, and equipment including computers and computer applications such as word processing, spreadsheets and databases.

• Utilizing personal computer software programs affecting assigned work and in compiling and preparing spreadsheets and reports.

• General understanding of project management for web content.

• Writing and communicating technical requirements to Web Developers, IT staff and or consultants.

• System-oriented focus with the ability to quickly learn new systems with limited documentation

• Can conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities

• Critical judgement skills related to time sensitive issues, prioritization and communication

• Ability to multi-task in a fast-paced environment with multiple points of entry (team tasks, emails, launch plans, etc.)

• Communicating with non-technical people about technical issues.

• Responding to inquiries and communicating in effective oral and written communication.

• Researching, analyzing, and evaluating new tools, service delivery methods and techniques.

• Establishing and maintaining effective working relationships with other division staff, management and vendors

• Applying problem solving techniques.

• Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics. Self-starter, independently initiating and driving projects toward completion.

• Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness

Additional Information

All your information will be kept confidential according to EEO guidelines.