Digital Marketing Executive
On behalf of the Benaki Museum, we are seeking a Digital Marketing Executive to reinforce the Communications Department. This important role will contribute to amplify the organisation’s online presence by collaborating on the promotion of exhibitions, events, and programs through engaging online channels, to widen our audience and strengthen our community.
Working closely with the Head of Communication as well as the communications and curatorial teams, you will craft compelling content that supports the Museum’s mission and vision while enhancing its online presence. Your work will drive awareness, engagement, ticket sales, and fundraising efforts.
The ideal candidate is a digitally fluent communicator deeply passionate about arts and culture, eager to contribute fresh ideas and digital expertise in a collaborative team environment. You are adaptable, open-minded, and enthusiastic about participating in innovative digital initiatives that enhance the Museum’s online reach and engagement.
You’ll bring experience in digital content creation and campaign management across email, social media, and other digital platforms, as well as monitoring analytics to evaluate their performance, confidently engaging and growing our audience. A learning mindset and eagerness for professional development within a dynamic organization are essential.
Strong time management and attention to detail allow you to balance multiple priorities while ensuring content quality, consistency, and alignment with the Museum’s values. This position offers an exciting opportunity to build meaningful connections through creative marketing in a supportive, growth-focused environment, and contribute to shaping the organisation’s digital future.
Responsibilities:
- Collaborating on the creation of the organisation's social media calendar in alignment with the organisation's current needs and priorities, and handling its maintenance.
- Co-creating and implementing digital marketing campaigns tailored to support exhibition launches, public programs, and special initiatives, maximising audience reach and engagement.
- Serving as a point of contact for external communications partners, such as content creators.
- Support the arrangement and preparation of museum staff and spaces for interviews, photo shoots, and filming.
- Work closely with internal stakeholders and external partners to ensure consistency of voice and message across all digital channels while adhering to the Benaki brand and values.
- Attend exhibitions, openings, events, experiences and public programmes, ensuring their visibility to audiences through timely, relevant and engaging on-site content in a variety of formats.
- Monitor relevant digital trends, gather insights on competitor activity, and proactively suggest new tools, channels, or approaches to ensure the Museum stays ahead in the digital space.
- Align with the Head of Communication in running the Museum's digital platforms (website, social media, email newsletters) by planning, scheduling, analysing, evaluating and optimising content for maximum engagement.
- Monitor basic analytics and reporting: track campaign performance metrics, website traffic, and social engagement to assess impact and provide recommendations for continuous improvement.
- Respond to all online audience inquiries and foster the growth of an engaged digital community, ensuring a positive, accessible, and inclusive online experience.
- Coordinate with the Head of Communications to ensure that digital content strategies align with overall institutional objectives and the evolving needs of a transforming organisation.
Requirements
- University degree in Marketing, Communications, Digital Media, Social Media, or a closely related field.
- Excellent written and verbal communication skills in both Greek and English, with the ability to tailor engaging messages for diverse digital audiences.
- Proven experience in digital marketing activities, ideally acquired within the cultural, museum, or nonprofit sectors.
- Advanced proficiency in social media management, content creation in a variety of formats, email marketing, SEO/SEM, and digital advertising
- Advanced proficiency in digital monitoring and analytics tools (such as Google Analytics, Meta Business Suite, Brand24, and other similar platforms).
- Exceptional knowledge of image and video editing software, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent programs.
- Demonstrated project management ability: ability to effectively prioritize tasks, meet deadlines, and coordinate activities across multiple teams.
- Digital storytelling skills: combine and repurpose content from varied sources (text, images, video, archival material) to produce cohesive and accessible communications suited to online platforms.
- Analytical mindset and attention to detail: interpret digital performance data, identify trends, and ensure accuracy and brand consistency in all content.
- Adaptability and curiosity: willingness to learn new digital tools and platforms, staying up-to-date on emerging trends in digital marketing and museum communication.
- Creative problem-solving ability: contributing creative ideas for the development of inventive strategies for audience engagement, addressing and overcoming challenges in a fast-changing digital environment.
- Strong interpersonal skills: build relationships with colleagues, partners, and online audiences, collaborating to support shared objectives and foster a positive team culture.
- Ability to work independently and as part of a team, showing initiative and ownership of projects while contributing positively to group efforts.
- Ability to work under pressure, adjust to last-minute changes and cope with tight deadlines.
- Commitment to diversity, accessibility, and inclusivity in all communications, ensuring the organisation’s digital presence reflects its values and reaches broad audiences.
- Prior experience in a museum or cultural organisation, or in the non-profit sector, is a plus.
- Prior experience in an agency environment, ideally in content creation & curation as well as digital community management, is a plus.
- Knowledge of photo and video shooting is a plus.
Benefits
Why join the Benaki Museum?
Shape the future of a cultural icon
Join us at a pivotal moment of transformation and help define the next chapter of one of Greece’s most storied institutions.
Work with purpose, grow with people
Collaborate with an ambitious, generous, and forward-thinking team that values creativity, kindness, and impact.
Global perspective, local soul
Participate in international conferences, exchanges, and learning journeys, bringing global insights back to a place deeply rooted in heritage.
Make meaningful change happen
Help shape the future of a values-driven organization with global aspirations, grounded in the cultural richness of Greece.