Digital Marketing Lead

Employment Type: Full-time, fully remote

Timezone: EST

 Salary Range: $1800 - $2500/month

Position Overview

The client is a healthcare analytics company focused on improving patient outcomes through data-driven insights, value-based care strategies, and technology-enabled clinical operations. 

They are seeking a strategic and execution-focused Digital Marketing Lead to lead and scale their digital marketing efforts. The primary objective is to drive lead generation, oversee paid advertising, manage website presence, and maintain consistent brand visibility online.

Key Responsibilities

Strategy

• Develop and execute comprehensive digital marketing strategies
• Identify growth opportunities across paid and organic channels
• Track KPIs and optimize marketing performance
  

Paid Advertising

• Plan, launch, and optimize Facebook Ads
• Plan, launch, and optimize Google Ads
• Manage ad budgets and maximize ROI
• Test creative variations and audience targeting strategies
  

Website Management

• Manage and update company website (WordPress-based)
• Build and modify web pages as needed (page builder experience required)
• Optimize website for lead generation and conversions
• Ensure proper tracking, pixels, and analytics are implemented
  

Content & Social Presence

• Create and schedule professional LinkedIn posts
• Oversee light content creation for digital channels
• Use AI tools to generate marketing images and visual assets
• Maintain consistent brand messaging across platforms
  

Performance & Optimization

• Analyze campaign data and report on performance
• Continuously test and refine ads, landing pages, and messaging
• Implement automation where possible
  
  

Requirements

What We’re Looking For

• A proactive leader who takes ownership
• Someone comfortable both strategizing and executing
• ROI-focused and data-driven
• Resourceful — able to fill skill gaps with freelancers if needed
• Open-minded and adaptable
• Someone who has done the work and can do the actual work, rather than just delegating tasks and managing teams

Required Skills & Experience

• Proven experience in digital marketing leadership
• Strong hands-on experience with:
• Facebook Ads Manager
• Google Ads
• WordPress website management
• Experience building and editing website pages (page builder experience required)
• Understanding of conversion tracking and analytics
• Experience using AI tools for content or image generation
• Ability to work independently and make strategic decisions
  
  

Preferred Qualifications

• Experience managing offshore teams or contractors
• Strong analytical and ROI-driven mindset
• B2B marketing experience (if applicable)
• Funnel building and landing page optimization experience

Benefits

• Client Relationship : You will be directly working with the client. This means that you will communicate with the client, provide services, and address any client-related matters independently.
• Payments : All payments for your services will be handled by the client. Elevate and Delegate is not involved in processing your payroll. Your salary will directly go to you. 
• Vacation Leaves and Holidays : While we may have recommendations or guidelines regarding vacation leaves and holidays, the decision is entirely at the discretion of the client. You are expected to align your schedule with the client’s business needs and any specific policies or preferences they may have in this regard. 

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Application Process:

• As part of your application, you’ll be asked to record your responses to the initial interview questions through a Loom video (questions & instructions are in the application page).
• Our team will carefully review your submission, and if shortlisted, we’ll share your responses with the client for their review and next steps.
• Please treat this recording as you would a real interview:
• Come prepared and make sure you’re clearly visible on camera.
• Record your answers in a quiet, well-lit, and clutter-free space with a stable internet connection.
• We’re excited to get to know you better! Show us your personality and strengths. We encourage you to answer authentically and in your own words, without reading from a script or using AI tools.