Digital Marketing Manager

• Funding & Growth Momentum HiveWatch recently closed a $33M Series B, bringing total funding to over $65 million. The company is entering "Phase 2: Scale" with multiple Fortune 500 customers secured. 95% of Americans have interacted with a product, service, or brand protected by HiveWatch.
• Founder with Deep Industry Expertise Ryan Schonfeld, Founder & CEO, began his career as a police officer and investigator before leading a Global Security and Safety Technology at Fox Group. He founded HiveWatch to disrupt an antiquated physical security industry with AI-powered tools that free security operators from false alarms to focus on real threats.
• Cutting-Edge AI Technology Security leaders are under tremendous pressure to modernize their function using AI, and HiveWatch is uniquely positioned to automate 90% of alarm responses for organizations, transforming how enterprise security teams work.
• Culture of Ownership & Impact  This is an environment where you can take genuine ownership, build meaningful relationships, and deliver results quickly. If you want to help build and scale a rapidly expanding organization with a real path to advance your career, this is the place.

About the Role:

We're building something that works—and now we need someone to accelerate it.

Our sales team is hitting their numbers with outbound. Events are generating quality leads. Our content is resonating. But we're leaving opportunity on the table because we don't have someone owning the inbound engine, proving marketing's revenue impact, and optimizing our digital presence.

That's where you come in.

As Digital Marketing Manager, you'll report to the Head of Marketing and build the systems, campaigns, and attribution that turn our growing marketing efforts into predictable pipeline. You'll own digital demand gen, website strategy, marketing operations, and our tech stack (HubSpot, with close collaboration on Salesforce). You'll work alongside content, comms, and product marketing and design, and partner with our rev ops team to make sure marketing and sales work seamlessly together.

This is a hands-on role where you'll both build the strategy and execute it. You'll launch campaigns, test what works, prove ROI, and create something scalable. We've got momentum—we need someone who can take what's working and build it into a revenue machine.

If you want to own something from the ground up and have the autonomy to figure it out, this is your opportunity.

Key Responsibilities:

Build the demand gen engine (60%)

• Launch and optimize multi-channel campaigns across organic and paid search, social, display, and retargeting to drive qualified pipeline
• Own digital ad spend and prove ROI on every dollar
• Execute email sequences and nurture programs in HubSpot, Apollo and other systems that move prospects through the funnel
• Manage website strategy including SEO/AEO, visitor journey optimization, and conversion rate improvement
• Test messaging, offers, and creative to identify what resonates and what converts
• Drive progression from Prospect → MQL → SQL → SQO and own those conversion metrics

Prove marketing's impact (20%)

• Build reporting dashboards that show what's actually working (and what's not)
• Implement multi-touch attribution to demonstrate marketing's influence on revenue
• Define and implement lead scoring criteria in partnership with sales and rev ops
• Track campaign performance, funnel metrics, and pipeline contribution
• Support our content strategy with data insights to optimize content plan and distribution
• Make data-driven recommendations for budget allocation and campaign optimization

Make the systems work (20%)

• Own HubSpot and additional MarTech systems and optimize them for lead management, automation, and reporting
• Address the Salesforce/HubSpot integration and establish proper data flows between marketing and sales systems
• Collaborate with rev ops to ensure clean data, accurate reporting, and seamless handoffs
• Build marketing automation workflows that improve efficiency and lead quality
• Set up the infrastructure for a scalable, repeatable revenue marketing operation

Required Qualifications:

• 4+ years of experience in B2B demand generation or revenue marketing
• Hands-on experience with Salesforce, HubSpot, and digital advertising platforms (Google Ads, LinkedIn Ads, etc.)Strong understanding of marketing attribution models and experience implementing
• Self-motivated and curious, with a track record of taking ownership and learning from failures
• Proven ability to manage and optimize digital ad spend with clear ROI accountability
• Deep knowledge of B2B SaaS metrics including CAC, conversion rates, pipeline velocity, and marketing influence
• Experience building reports and dashboards that translate data into actionable insights
• Strategic thinker who can also execute: comfortable building the plan and doing the work
• Scrappy and resourceful; able to deliver results without perfect processes or unlimited budget
• Strong collaboration skills and ability to work cross-functionally with sales, rev ops, product and others
• Comfort with ambiguity and ability to build structure where none exists

Preferred Qualifications:

• Exposure to both ABM (account-based marketing) and PLG (product-led growth) motions
• Experience with attribution platforms such as Bizible, HockeyStack, or similar tools
• Basic HTML/CSS skills for landing page creation and optimizationExperience building complex marketing automation workflows and lead nurture programs
• Background in B2B SaaS, particularly in enterprise or mid-market sales environments
• Familiarity with additional MarTech tools like Clay, Optimizely, MegaAI, Clearbit, 6sense, or similar platforms
• Experience scaling demand gen programs from early stage to predictable pipeline generation
• Track record of improving marketing and sales alignment through better systems and processes

Additional info:

• Salary range for this position: $115,000 to $145,000 per year.
• Eligible to participate in HiveWatch Equity Incentive Plan.

*Final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.

Benefits & Culture:

At HiveWatch, we’re passionate about taking care of our people — and it shows in the benefits we offer. Our team enjoys:

• Comprehensive health coverage:  medical, dental, vision, and life insurance
• Cutting-edge work in an emerging field with huge growth potential
• Competitive compensation packages designed to reward top talent
• A modern, newly renovated HQ right on Main Street in El Segundo, CA
• 401(k) with a 4% company match to help you invest in your future 
• Flexible paid time off so you can recharge when you need it
• A family-friendly, compassionate culture that values balance and belonging
• At HiveWatch, we encourage you to challenge the status quo, share your perspective, and leave fear at the (access-controlled) door.

Our EEO Statement:

HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.