Digital Marketing Manager

Drive Growth. Scale Markets. Turn Data into Revenue.

Mukuru is building one of the most dynamic digital growth engines in FinTech — and we are looking for a Digital Marketing Manager who knows how to turn performance marketing into measurable business impact.

This is not a brand-only role.
This is a revenue, acquisition, and optimisation role.

You will own and optimise Mukuru’s digital acquisition and retention strategy across multiple markets — including South Africa, Zimbabwe, Malawi, the UK and key expansion corridors — ensuring every campaign is data-led, performance-driven and commercially aligned.

The Role Purpose

To implement and continuously optimise Mukuru’s digital marketing strategy to drive customer acquisition, engagement, retention and revenue growth — while ensuring compliance and alignment with product and commercial objectives.

What You Will Own

Digital Strategy & Market Expansion

• Develop and execute end-to-end acquisition and retention strategies aligned to revenue and MAU targets

• Translate business goals into measurable digital KPIs

• Identify scalable growth opportunities across markets

• Align digital performance with brand and product strategy

Performance Marketing & Paid Media

• Lead media strategy execution with agency partners across:

  • Paid Search (Google Ads, Bing)

  • Paid Social (Meta, TikTok, LinkedIn)

  • Display & Programmatic

  • Affiliate & Partnerships

• Optimise CPA, ROAS and LTV

• Drive A/B testing and landing page optimisation

• Manage agency performance, accountability and commercial efficiency

• Build and maintain strong media partner relationships

CRM & Lifecycle Integration

• Optimise paid remarketing journeys across Meta, Google and programmatic channels

• Partner with CRM and lifecycle teams to drive reactivation and cross-sell campaigns

• Ensure acquisition integrates seamlessly into the broader customer journey

Data, Analytics & Insights

• Own digital dashboards and performance reporting cadence

• Monitor CAC, LTV, conversion rate, engagement, churn and ROAS

• Use GA4 and analytics tools to identify optimisation opportunities

• Partner with BI teams to refine reporting and audience segmentation

• Dynamically reallocate spend based on performance

Funnel & Conversion Optimisation

• Improve end-to-end funnel performance from impression to first transaction

• Partner with Product and UX teams to remove friction points

• Ensure acquisition quality supports long-term retention

Budget & Team Management

• Manage digital marketing budgets at scale

• Forecast performance and improve spend efficiency

• Foster a culture of experimentation and continuous improvement

What You Bring

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media or related field

• 6–10+ years in digital marketing

• Strong performance marketing background

• Experience managing significant digital budgets

• Deep understanding of analytics and attribution models

• FinTech or financial services experience (advantageous)

• Experience in regulated industries or emerging markets (desirable)

Technical Capability

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

• Google Analytics (GA4)

• Data visualisation tools (Looker, Power BI, Tableau)

• Martech stack experience (CRM, automation tools)

Core Competencies

• Strong analytical and commercial mindset

• Data-led decision maker

• Strategic thinker with execution discipline

• Strong stakeholder management skills

• Agile and adaptable in high-growth environments

• Customer-centric and performance-focused

I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!

Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.

If you do not receive any response after two weeks, please consider your application unsuccessful.

NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS