Digital Marketing Manager - Grand Mercure Khao Lak Bangsak

Key Responsibilities:

1. Digital Strategy & Planning:

• Develop, implement, and manage comprehensive digital marketing strategies aligned with the hotel's business objectives, sales goals, and brand guidelines.
• Conduct market research and competitor analysis to identify trends, opportunities, and competitive advantages within the luxury hospitality sector.
• Collaborate with the Director of Sales & Marketing to define key performance indicators (KPIs) and measurable objectives for all digital initiatives.

2. Website Management & SEO/SEM:

• Oversee the hotel's official website content, ensuring it is up-to-date, engaging, and optimized for user experience (UX) and conversion.
• Manage Search Engine Optimization (SEO) efforts to improve organic search rankings, including keyword research, on-page optimization, technical SEO, and link building.
• Plan, execute, and optimize Search Engine Marketing (SEM) campaigns (e.g., Google Ads, Bing Ads) to drive qualified traffic and bookings, managing budgets effectively.

3. Social Media Management:

• Develop and execute a robust social media strategy across relevant platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) to build brand awareness, engage the audience, and drive direct bookings.
• Create compelling, high-quality content (text, image, video) tailored for each platform.
• Monitor social media channels, respond to comments and messages, and manage online reputation.
• Analyze social media performance and adapt strategies based on insights.

4. Content Marketing & Email Marketing:

• Develop a content marketing calendar and produce engaging content (blog posts, articles, videos, infographics) that tells the hotel's story and resonates with target audiences.
• Plan, execute, and analyze email marketing campaigns (newsletters, promotional offers, pre/post-stay communications) to nurture leads and drive direct bookings.
• Manage and segment the hotel's CRM database for targeted email communications.

5. Online Travel Agencies (OTAs) & Metasearch Management:

• Work closely with the Revenue Manager to optimize hotel listings and content on OTAs (e.g., Booking.com, Expedia, Agoda) and metasearch engines (e.g., TripAdvisor, Google Hotels).
• Monitor and manage online reviews across all platforms, ensuring timely and appropriate responses to maintain a positive online reputation.

6. Analytics & Reporting:

• Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, social media insights, and CRM data.
• Provide regular, data-driven insights and recommendations for optimizing campaign performance and maximizing ROI.
• Stay abreast of new digital marketing technologies, trends, and best practices.

7. Collaboration & Communication:

• Work collaboratively with the Sales & Marketing team, Revenue Management, F&B, and Rooms Division to ensure integrated campaigns and consistent brand messaging.
• Liaise with Accor Regional Digital Marketing teams to leverage corporate initiatives and tools.
• Manage relationships with external agencies, vendors, and partners as needed.

Qualifications

• Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Hospitality Management, or a related field.
• Experience:
  • Minimum of 3-5 years of proven working experience in digital marketing, with a significant portion in the hospitality or luxury travel industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Proficient in CRM software and email marketing platforms.
• Skills:
  • Strong analytical skills and data-driven thinking.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Fluency in both written and spoken English and Thai is essential.
  • Strong project management and organizational skills, with the ability to manage multiple priorities.
  • Proficiency in content creation tools (e.g., Canva, basic Photoshop/video editing) is a plus.
  • Understanding of the luxury market and customer journey.

Additional Information

• Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment.
• Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives.
• Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment.
• Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization.
• Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
• High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
• Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.