Digital Marketing Specialist
Why Verifone
For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.
Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.
Verifone is proudly an in-office work culture as we see immense benefits to career development and business results from our colleagues being physically co-located. Currently, we do allow a hybrid work schedule but we regularly revisit our attendance policy.
What's Exciting About The Role
We’re looking for a highly analytical and creative Digital Marketing Specialist to accelerate 2Checkout’s global growth through performance-driven digital campaigns. In this role, you will own and optimize our digital marketing strategy across paid and organic channels, driving qualified traffic, lead generation, and revenue growth. You’ll collaborate with product marketing, content, sales, and global demand generation teams to deliver measurable impact through data, technology, and innovative marketing execution.
This role is ideal for a hands-on digital marketer who thrives in a fast-paced, B2B SaaS and eCommerce environment, blending strategic thinking with technical expertise to scale campaigns and continuously improve performance.
Key Responsibilities:
- Develop and execute 2Checkout’s digital marketing strategy across channels including search (Google Ads, Bing), social (LinkedIn, Meta, X/Twitter, Reddit, Quora), and other digital platforms to drive awareness, traffic, and conversion.
- Plan, implement, and optimize PPC campaigns – conduct keyword research, craft compelling ad copy and creative, manage budgets, monitor performance, and deliver ROI-focused results.
- Lead SEO initiatives – perform technical site audits, define keyword and content strategies, and manage on-page/off-page optimization to increase organic visibility and qualified inbound traffic.
- Analyze and report performance metrics using analytics platforms; identify insights and opportunities for continuous improvement across campaigns, landing pages, and funnel stages.
- Manage website and digital assets – coordinate with internal and external teams to ensure the 2Checkout website is optimized for usability, SEO, and conversion.
- Support ABM (Account-Based Marketing) initiatives – leverage tools such as 6sense, Demandbase, and Apollo to build and engage high-value target accounts.
- Collaborate with cross-functional teams (sales, product, content, and design) to align digital strategy with overall business objectives and go-to-market priorities.
- Stay ahead of industry trends in digital marketing, eCommerce, SaaS, and payments to proactively propose innovative approaches and emerging tactics.
Skills and Experience we desire
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5 years of proven experience in performance marketing, PPC, and SEO within a B2B or SaaS environment.
- Deep hands-on experience with platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing, and other digital channels.
- Advanced understanding of ABM strategy and tools (Demandbase, 6sense, or similar).
- Strong knowledge of search engine algorithms, AI-driven ad optimization, and web analytics.
- Proficiency in Google Analytics, Tag Manager, and conversion tracking tools; HTML familiarity is a plus.
- Exceptional analytical mindset with the ability to interpret data, identify trends, and make performance-driven decisions.
- Excellent copywriting skills, creativity, and understanding of user experience and conversion rate optimization.
- Proactive, results-oriented professional with strong project management and organizational abilities.
- Excellent communication and collaboration skills; able to work cross-functionally and manage multiple projects under tight deadlines.
- Fluent in English (both written and verbal).
Why join us?
- Be part of a forward-thinking organization that values innovation and growth
- Work with a collaborative and passionate team in a dynamic and evolving industry
- Enjoy competitive compensation, growth opportunities, and a supportive work environment.
Our Commitment
Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.