Digital Marketing Specialist (Meta and Google) | Hybrid - #34815
Company Profile:
Our client prides itself on being a leading distributor of lifestyle products in the Philippines. The company aspires to continue its leadership by distributing products that merge functionality, technology, and lifestyle trends, offering innovative solutions to consumers and retailers alike.
This is an exciting opportunity for a Digital Marketing Specialist to join a dynamic team and contribute to the company’s growth.
Job Overview:
We are looking for a Digital Marketing Specialist to manage all social media pages and execute paid campaigns on Meta Ads and Google Ads. The role includes creating ad creatives, managing budgets and targeting, monitoring performance, and optimizing campaigns. The ideal candidate is data-driven, stays updated on trends, and delivers measurable results across all digital marketing efforts.
Duties and Responsibilities:
- Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads
- Manage budgets, bidding strategies, and audience targeting to achieve performance goals
- Develop and test ad creatives, copies, and formats in collaboration with creative teams
- Monitor and analyze campaign performance, providing clear insights and recommendations
- Conduct A/B testing to improve CTR, CPA, ROAS, and overall campaign efficiency
- Set up and maintain tracking, pixels, and conversion events
- Prepare regular performance reports and dashboards for internal and external stakeholders
- Stay up to date with platform updates, best practices, and industry trends
Requirements
- 3+ years of hands-on experience managing Meta and Google Ads campaigns
- Strong understanding of paid media metrics and performance optimization
- Experience with audience targeting, remarketing, and lookalike audiences
- Working knowledge of analytics and tracking tools
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Strong analytical and problem-solving skills
Job Type: Direct Employment
Employment Type: Full-time
Location: Sucat, Paranaque City | Hybrid (3 days onsite and 2 days work-from-home)
Work Schedule: Monday to Friday
9:00 am to 6:00 pm Philippine Time
Industry: E-Commerce/Retail