National Key Accounts Head - #34780
This role offers a rare opportunity to own and shape the national commercial agenda of one of the country’s most established and respected FMCG beverage organizations. As National Key Accounts Head, you will have true end-to-end P&L accountability across Modern Trade and HoReCa, leading a large, nationwide team and directly influencing revenue, market share, and long-term profitability.
You will work closely with the CEO and Chief Commercial Officer, giving you high visibility, strategic exposure, and real influence on business direction—not just execution. The role goes beyond account management; it is a leadership and transformation mandate, ideal for a senior commercial leader who wants to leave a measurable legacy, strengthen organizational capability, and drive sustainable growth at scale.
For executives seeking their next defining role, this position offers breadth, authority, and impact—with the platform to grow, shape strategy, and be recognized as a key commercial leader within the organization.
Company Profile:
Our client is the exclusive manufacturer of a leading portfolio of global beverage brands in the country. With decades of local presence, the company services tens of thousands of direct customers and reaches hundreds of thousands of retail outlets nationwide. Their brand offerings span carbonated soft drinks, energy drinks, sports drinks, juices, teas, and bottled water.
Over the years, our client has built a robust national footprint, structured into multiple business units that serve diverse geographic markets and communities. They have established deep distribution networks and solid relationships with local suppliers, retailers, and logistics partners. Their manufacturing operations are critical in ensuring consistent product quality, supply reliability, and cost efficiency.
The company is also active in corporate responsibility and community engagement. They emphasize sustainability including water stewardship, waste management, and energy efficiency and champion health and wellness initiatives through some of their beverage offerings. Through marketing, public partnerships, and community programs, they reinforce brand equity and stakeholder goodwill.
Duties and Responsibilities:
The National Key Accounts Head is responsible for developing, managing, and executing strategic programs across Modern Trade Retail and Food Service (HoReCa) key accounts to deliver volume growth, market share expansion, and revenue performance.
The role provides end-to-end leadership over key account strategy, demand planning, market analytics, and trade marketing execution, ensuring strong brand presence, profitable category growth, and disciplined commercial execution across national and regional accounts.
KEY RESPONSIBILITIES
Commercial Strategy & Account Growth
- Develop, manage, and execute national and regional key account strategies to maximize distribution, availability, and brand visibility across Modern Trade channels.
- Drive beverage category growth and profitability, ensuring balanced trade investments and sustainable commercial returns.
- Lead strategic negotiations with key accounts to optimize commercial terms, joint business plans, and long-term partnerships.
Demand Planning & Market Analytics
- Ensure robust demand planning by integrating market insights, customer intelligence, sales targets, and historical performance data.
- Analyze market trends, competitor activity, and consumer behaviour to identify opportunities, risks, and actionable growth initiatives.
- Monitor sales performance and provide clear, data-driven insights and recommendations to senior management.
Trade Marketing & Execution Excellence
- Oversee the implementation of trade marketing and merchandising strategies to drive availability, visibility, and execution excellence in Modern Trade.
- Ensure alignment between sales execution, marketing initiatives, and supply capabilities to support business objectives.
Leadership & Team Management
- Lead, mentor, and develop a high-performing commercial team, fostering a culture of accountability, collaboration, and continuous improvement.
- Set clear performance expectations, coach leaders, and build organizational capability to support long-term success.
Governance & Market Awareness
- Stay abreast of industry trends, market dynamics, and regulatory developments to ensure competitiveness and compliance.
- Ensure adherence to company policies, governance standards, and ethical business practices.
Requirements
Skills / Qualifications:
Professional Background
- Minimum of 15 years’ experience in account management and marketing within a fast-moving consumer goods (FMCG) environment, with at least 7 years in a senior managerial or leadership capacity.
- Demonstrated expertise in key accounts management, business and channel development, and market and customer insights, ideally within large-scale, multi-channel operations.
Industry & Commercial Expertise
- Strong understanding of Modern Trade dynamics, including customer economics, trade investments, and execution models.
- Proven track record of success in senior leadership roles within the FMCG or beverage industry, particularly in Modern Trade-led organizations.
Strategic & Analytical Capability
- Strategic thinker with a data-driven approach to decision-making and commercial planning.
- Highly analytical, with the ability to interpret complex data, generate business insights, and translate analysis into actionable strategies.
Leadership & People Management
- Excellent leadership and people management skills, with experience leading large, diverse, and geographically distributed teams.
Ability to inspire, motivate, and develop talent, fostering a culture of accountability, performance, and continuous improvement.
Job type: Permanent
Emp type: Full-time
Schedule: Monday - Friday Flexible Time
Location: Onsite Alabang
Industry: Food & Beverage