Digital PR Lead (Hands-On)
£80k - £85k GBP
Company: Searchable.com
Salary: £80,000–£85,000
Location: London (IN PERSON) • Type: 996 hours
About Searchable.com
Searchable.com operates at the forefront of AI-driven search and LLM visibility. We help brands understand and improve how they surface across AI platforms, modern search engines and emerging discovery environments.
This is not traditional SEO. It is category-defining work in a rapidly evolving space. Brand authority, narrative control and visibility across AI surfaces all matter.
We are hiring a genuinely exceptional Digital PR Director who is both strategic and deeply hands-on. This is not a managerial oversight role. It is senior ownership combined with craft-level execution.
The Role
We are looking for someone who can own the entire Digital PR function from strategy to execution.
That means:
Developing the overarching narrative strategy
Conducting the research
Writing the content
Building the assets
Leading the outreach
Securing the coverage
Driving authority across traditional and modern search environments
You will work closely with the Head of Go To Market, founders and Head of SEO to extract meaningful, insight-led thought leadership. You will turn expert commentary, product data and proprietary insights into campaigns that earn citations, links and brand mentions across high-authority publications and influential industry platforms.
But this role goes further than top-tier media.
You will operate at the forefront of Digital PR in the age of modern search. That means ensuring consistent brand narratives across all discovery surfaces, not just mainstream press.
We expect you to bring expert-level knowledge of our industry, utilising your network to drive legit and credible PR opportunities. The team can support you in finding and obtaining contacts for distribution, but eventually you will lead this.
What You’ll Be Doing
Campaign Strategy & Authority Building
Designing a Digital and Traditional PR strategy aligned to commercial growth, brand building and AI visibility growth
Building campaigns that strengthen authority signals across search engines and AI models
Creating stories rooted in data, product insight and founder expertise
Translating complex AI and search concepts into compelling, accessible narratives
We have examples of PR we like in our industry, and our founding team has experience producing this themselves in the past - with great success:
1. https://lottie.org/news/care-seeker-survey-insights-2024/
2. State of the Algorithm: 2025 Report
Industry examples:
https://www.rebootonline.com/case-studies/geo-context-wrapping-case-study/
Research, Content & Asset Creation
Conducting original research and analysing data
Drafting press releases, expert commentary, thought leadership and reactive pieces
Creating genuinely compelling, citation-worthy content assets
Extracting sharp insights from founders and internal experts
You must be comfortable writing and building the assets yourself. This is not a brief-and-delegate role.
Outreach, Coverage & Ecosystem Visibility
Securing coverage in top-tier tech, SaaS, marketing and business publications
Building relationships with senior journalists and editors
Driving consistent brand citations and authoritative backlinks
In addition, you will:
Engage in meaningful conversations across niche forums, specialist communities and industry platforms
Ensure brand narrative consistency across social, community and emerging AI-driven environments
Identify where conversations are happening and inject high-value, shareable insights into them
Position the brand as a trusted voice not only in media, but within active communities and ecosystems
This is about owning the broader visibility landscape. From national press to niche community threads, you will ensure the brand shows up with authority and consistency.
Measurement & Commercial Impact
Tracking authority growth, citation visibility and link quality
Aligning Digital PR activity to SEO and AI-search performance
Reporting impact clearly to founders and senior stakeholders
Demonstrating contribution to pipeline and commercial outcomes
You should be commercially sharp and able to tie narrative and authority back to measurable growth.
Who You Are
7–10+ years in Digital PR
Experience operating at Director or Senior Lead level
Proven record of landing top-tier coverage
Strong researcher and writer
Comfortable working in SaaS, tech or complex subject areas
Commercially aware and growth-minded
Comfortable remaining hands-on at a senior level
Our stack: We use Figma, Notion and AI-driven software like Claude heavily in the workplace - you will be assisted, but will be expected to learn these tools to scale your workflow, pull data autonomously using AI and build exceptional written and visual assets.
Most importantly, you are multi-skilled and exceptional at your craft. You are as comfortable building the strategy as you are writing the release, pitching the journalist and engaging in nuanced community conversations.
Why This Role Matters
You will:
Shape authority for a company operating at the cutting edge of AI search
Influence how the brand is perceived across media, search and community environments
Build a narrative that carries across traditional press, specialist forums and modern discovery platforms
Represent the Searchable brand positively, with potential for media appearances that may align with Head of GTM, Head of SEO or the founders.
Be rewarded appropriately for senior, hands-on excellence
Salary: £80,000–£85,000 depending on experience.
Location: onsite, London offices 5 x a week - working to a 9-9-6 working hours model