Digital Strategist
Who are we?
Platinum Technologies is a Northern Virginia based integrated solutions firm that specializes in Cybersecurity, Cloud and Digital Services to the Public Sector. Our team solves hard problems and helps our Mission Partners achieve their goals. If you are self-motivated, possess demonstrated learning agility, and are passionate about delivering high-quality work products – we want to hear from you.
We lead with technical expertise, but that is just the tip of the iceberg – the ‘Why’ matters. At Platinum, we don’t hire people to do a job. We provide professional and leadership development to complement our self-motivated domain experts. Our teammates are dot-connecting leaders that operate in a mutually accountable environment to deliver thought leadership, expert technical analysis, and quality execution for our clients.
You.
Platinum Technologies currently has an opportunity for a Digital Strategist to support the International Trade Administration (ITA), a bureau of the U.S. Department of Commerce, to help shape and lead the future of digital engagement through its Digital Services Program. This role is central to modernizing ITA’s public-facing web presence, with a focus on www.trade.gov. The strategist will guide the transformation of ITA’s digital experience by developing and implementing a cohesive digital engagement strategy, integrating content design, information architecture, analytics, and user-centered design principles.
The Digital Strategist will work closely with the Director of the Office of Public Affairs-Digital division, business unit content teams, IT specialists, and contractor teams to define the strategic direction and ensure implementation aligns with the agency’s mission to enhance customer experience and improve operational outcomes.
This role is fully remote or Hybrid in the DC metro area. MUST RESIDE IN THE UNITED STATES.
What you get to do:
- Lead the design and execution of ITA’s overarching digital engagement strategy, with an emphasis on sustainability and continuous improvement.
- Develop and implement a comprehensive content strategy and information architecture for www.trade.gov.
- Perform content audits of www.trade.gov and provide detailed analyses and recommendations for improvement.
- Design and oversee the restructuring of website content, transitioning from a flat architecture to a categorized, user-friendly structure.
- Identify technical and resource requirements to execute the new digital framework.
- Conduct stakeholder engagement and design participatory methods for gathering feedback and increasing awareness/adoption of ITA initiatives. Translate business needs into written project plans, identifying problems, background, success criteria, timelines, risks, and resource allocation.
- Create clear and actionable technical requirements and developer tickets from non-technical project needs.
- Define and track meaningful digital metrics and KPIs that support data-informed decision making, enabling ITA to measure performance, evaluate progress, and optimize digital content and resources.
- Guide teams in the ongoing use of data and user behavior to inform decisions to optimize and iterate digital services.
Required Skills:
- Bachelor’s degree in digital Strategy, Communications, UX Design, Information Architecture, Public Administration, or a related field.
- The ability to obtain and maintain a public trust clearance once hired.
- 7–10 years of professional experience in digital strategy, content architecture, UX, or related areas.
- Proven experience leading website transformation projects within large organizations or government environments.
- Expertise in content auditing, content strategy, and structuring complex information for public-facing websites.
- Strong background in user research, stakeholder engagement, and business process analysis.
- Ability to develop strategic frameworks and actionable implementation plans.
- Proficiency in translating business needs into technical deliverables for developer teams (e.g., user stories, requirements documents).
- Demonstrated success working in agile and iterative development environments.
- Strong communication, facilitation, and collaboration skills.
Preferred Qualifications:
- Experience working with or within federal agencies or public sector organizations.
- Experience using analytics tools (e.g., Google Analytics, SiteImprove, PowerBI) to inform digital decisions.
- Understanding of Section 508 compliance and accessibility best practices.
The Company is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.