Dir, Business Manager Asia
Role Purpose
The Business Manager acts as the Asia Group Vice President’s primary operating partner, responsible for translating strategic priorities into clear, repeatable execution across the organisation. This role ensures operational excellence by driving clarity, cadence, and accountability, enabling teams to deliver results without complexity.
The Asia Business Manager will lead and oversee initiatives and operations across Core Sales, Solution Consulting, Solution Sales, Marketing, Customer Excellence Group, GPC, and other key GTM functions. They will be accountable for driving cross-functional execution and collaboration, with a focus on change, simplicity and speed of execution. The right person for the role will get their energy from working in a fast-paced environment with a focus on high performance and achieving business objectives.
Core Charter
- Translate the organisation’s “why” into consistent, repeatable execution across four strategic pillars: Customer, People, Operate, and Growth, ensuring alignment with long-term vision while driving near-term priorities.
- Drive priorities for the next 1–3 quarters, ensuring readiness and alignment with the organisation’s long-term vision. Maintaining a balance between immediate execution and strategic positioning for future success.
- Act as a trusted advisor and operational leader, ensuring clarity, cadence, and accountability across the business.
- Leverage AI and automation technology to enhance go-to-market (GTM) strategies, optimise internal processes, and enable seamless cross-Line-of-Business collaboration
Key Responsibilities:
Operational Leadership
- Own and run the organisation’s core commercial and operating rhythms.
- Execute current-year plans and translate strategy into measurable actions for the next 1–3 quarters.
- Ensure every team understands priorities, success metrics, and ownership.
Sales & Pipeline Management
- Lead pipeline orchestration and major deal reviews, focusing on risk mitigation and unblockers.
- Drive cadence for large deals and strategic bets across regions.
Growth & Strategic Alignment
- Provide an integrated view of growth drivers (product, GTM, segments, partners).
- Prioritise initiatives to focus resources on high-impact activities.
Innovation & AI Integration
- Embed AI as a key driver for improving go-to-market strategies, internal processes, and cross-functional collaboration.
In this role you will
- Act as the main delegate for the Asia Group Vice President and represent the major area in key forums / meetings / requirements such as. internal reviews, customer & partner meetings, external events
- Partner with [Major Area] leaders and other APAC and Global teams to drive strategic, cross-functional execution as part of our multi-year growth plan.
- Convert high-level strategy into measurable execution plans, actively contributing to cross-functional demand generation and planning processes.
- Drive target and goal achievement, managing budgets and resources to maximise performance, including NNACV attainment and programmatic pipe generation
- Set operational priorities, allocate resources effectively, and act as the focal point for Global and APAC requests, driving execution across functions.
- Run continuous improvement and identify areas for transformation and scalability, implement interventions, and lead initiatives to enhance business maturity and operational effectiveness.
- Make decisions and take actions through the lens of improving customer experience while enabling business sustainable growth and scalability
- Actively seek and promote best practices across APAC Major Areas and other GEOs to foster collaboration and innovation
Key Performance Indicators
- Major Area NNACV & New Logo attainment, Rep Participation
- Customer success / adoption
- Demand Generation plan & newly created pipe targets
- Headcount attainment
Qualifications
What we are looking for in this role...
- Extensive leadership experience in operations, strategic planning, and business development.
- Proven ability to translate vision into actionable plans and deliver measurable outcomes.
- Track record in managing large teams, budgets, and cross-functional initiatives.
- Expertise in optimising processes, driving efficiency, and implementing organisational change.
- Operational excellence in process optimisation and resource allocation.
- Strong leadership and communication skills to influence stakeholders and lead diverse teams.
- Analytical and problem-solving mindset, with competence in data-driven decision-making and risk management.
- Comfortable with ambiguity and fast-paced environments.
- Acts as a role model, embodying organisational values and behaviours.
- Serves as a coach and mentor, fostering engagement, capability building, and leadership development.
- Motivated by developing people and enabling others to succeed.
- Focused on results and outcomes, identifying priorities and driving action for improvement.
- Extensive experience in field sales organisations, matrixed environments, and enterprise software
- Highly collaborative, able to build and nurture senior-level relationships across diverse stakeholders.
- Energetic self-starter with a bias for action in high-growth environments.
- Embodies a growth mindset, eager to learn and adapt.
- Effective communicator, able to convey complex ideas clearly and concisely for executive-level audiences.
- Strong strategic and operational mindset, with a focus on scaling organisations cross-functionally.
- Ability to review and synthesise data and trends to guide leadership attention and decision-making
Additional Information
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Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
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