External Sales Representative - (Mid-Atlantic & Northeast USA)
tentree is an adventure-ready outdoor lifestyle brand. We plant ten trees for every item sold, and with over 118 million trees planted to date, we are one of the world’s leading sustainable apparel brands. Our mission is to restore ecosystems and provide fair-wage employment to communities worldwide, all while creating high-quality, mindful, and exciting products.
Position Summary
We are looking for an independent sales representative or multi-brand agency to service and lead the expansion of the tentree wholesale business across the Mid-Atlantic and Northeast territory.
The ideal partner will possess the ability to grow tentree’s heritage in the outdoor specialty channel while strategically opening new doors within the lifestyle and contemporary segments. We are looking for a partner who understands that our mission is our product, and who can effectively communicate the value of our tree planting story to a diverse range of retailers.
Key Responsibilities
1. Territory Strategy & Growth
- Develop and execute a comprehensive sales strategy to grow the tentree wholesale business across the 12-state territory.
- Actively prospect and onboard new brand-aligned retailers in both the specialty outdoor and lifestyle/fashion channels.
- Meet or exceed sales targets, including seasonal prebook and ATS goals.
2. Account Management & Service
- Manage and nurture existing accounts to ensure consistent year-over-year growth and maintain strong buyer relationships.
- Lead seasonal line showings (digital and in-person) for all men’s, women’s, and accessories collections.
- Execute seasonal business reviews and analyze performance data from retailers to maximize revenue and inventory health for your partners.
3. GTM & Operations
- Build and present seasonal Go-To-Market (GTM) strategies, including territory forecasting and post-season debriefs.
- Ensure all seasonal prebook orders are submitted accurately and before established deadlines.
- Utilize B2B platform (Elastic Suite) for order entry, tracking growth, and identifying key regional trends.
4. Brand Advocacy & In-Store Excellence
- Collaborate with the tentree marketing team to ensure best-in-class in-store representation through POP, fixtures, and brand merchandising.
- Conduct regular "store clinics" to educate retail staff on tentree’s products, sustainability practices, and the "ten trees planted" story.
- Represent tentree at regional and national trade shows.
Requirements
Job Requirements:
Experience: Proven wholesale sales experience in the outdoor, fashion, action sports, or lifestyle apparel industries.
Infrastructure: Well-established agency infrastructure and existing relationships with key retailers in the Mid-Atlantic and Northeast.
Travel: Significant travel required throughout the 12-state region at own expense for account visits, line showings, and trade shows.
Logistics: Must reside within the designated region and possess a valid driver’s license and reliable vehicle.
Essential Qualities:
Dual-Threat Focus: A deep understanding of both outdoor and lifestyle channels.
Mission-Driven: A genuine passion for sustainability and the outdoors that translates into authentic brand storytelling.
Strategic & Analytical: Comfortable using data to drive sell-through and provide accurate territory forecasts.
Self-Starter: Entrepreneurial and resourceful with the ability to manage a large, evolving territory independently.