Director, Brand Narratives
$150k - $175k USD
About Away
We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.
Join The Crew
We are hiring aDirector, Brand Narratives to join our Creative team. This position reports to the VP, Creative, and takes Away further by leading the development of powerful brand narratives that shape how the world sees and experiences us. You’ll translate business and marketing strategy into emotionally resonant storytelling across campaigns, product launches, and evergreen brand moments; ensuring every customer touchpoint feels cohesive, elevated, and distinctly Away.
What you’ll do as the Director, Brand Narratives
You’ll lead the development of evergreen and seasonal campaign messaging, translating business priorities into cohesive storytelling strategies that scale across campaigns, product launches, and always-on content
You’ll architect and institutionalize Away’s brand narrative framework, creating scalable processes that empower global teams to execute with local relevance and speed
You’ll evolve and protect Away’s brand voice and tone, championing clarity, confidence, and emotional resonance across all channels (paid, owned, earned, retail, and B2B/wholesale)
You’ll work with the Merchandising and Design teams to sculpt product stories that translate features into meaning, bridging performance, design, and human connection
You’ll drive cross-functional alignment between the Brand and Growth teams to ensure brand narratives directly influence both top-of-funnel acquisition and long-term retention strategies
You’ll ensure creative excellence at every stage, from brief to execution, while maintaining a high standard of storytelling and narrative consistency
You’ll anticipate market shifts and traveler sentiment to lead the long-term evolution of Away’s positioning, ensuring the brand remains a category leader
Who you are
You have a minimum of 8 years of experience in creative roles, with significant experience leading brand narratives at both an agency and a consumer brand; copy experience required
You have proven experience leading integrated campaigns across multiple channels (digital, social, retail, content, and experiential)
You’re equal parts conceptual thinker and hands-on creative leader, comfortable zooming out to define a platform and zooming in to refine the line
You’re an exceptional writer with the ability to articulate brand voice, sentiment, and tone clearly
You have a strong understanding of how product storytelling drives both brand equity and commercial impact
You have experience managing and mentoring creative talent, fostering growth while maintaining high creative standards
You’re a confident presenter and communicator, with experience presenting and influencing both senior stakeholders and cross-functional partners
You have a deep appreciation for design, culture, travel, and storytelling craft
You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
You’re agile, and motivated by a fast-paced and ever changing environment
You’re passionate about transforming travel for all (but that’s a given!)
Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.
Who We Are
We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.
We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.
We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.
What We Offer
Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualifications for the role, skillset, and balancing internal equity relative to other Away employees. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.
Compensation: $150,000.00 - $175,000.00 annually
This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company
Equity Grant: commensurate with level determined at the discretion of the company
Benefits Overview:
Take care of yourself and your family through our health insurance offerings
Invest in your future by participating in our 401(k) (with a company match!)
Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)
Build your travel uniform through discount codes, product stipends, and giveaways
Give back through company-sponsored volunteer and charitable opportunities
How We Work
This is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.
Our Commitment
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
EEOC Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.