Director, Data Partnerships

As the Director of Data Partnerships, you will play a key role in building, scaling, and growing our partnership ecosystem. You’ll own the complete lifecycle of strategic partnerships, from sourcing and negotiation to go-to-market activation and ongoing maintenance.  Success in this highly cross-functional role requires deep expertise in ad technology integrations, identity, and relationship management, combined with strong commercial judgement and a mindset for revenue growth.

In this role, you will:

·       Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products

·       Grow revenue with existing partners through optimized integration strategies and relationship management

·       Accelerate product and platform capabilities with emerging and established data sources

·       Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships

·       Support sales and account teams with new solutions through partnerships

·       Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation

·       Oversee partnership deliverables, including reporting, training, and operational roadmaps

·       Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models

·       Partner with Legal to finalize contracts that balance scalability, compliance, and profitability

·       Structure incentives to align long-term partner success with platform growth

·       Collaborate with Sales and Client Experience teams to position partners effectively in market

·       Partner with Marketing to develop enablement materials, training sessions, and pitch narratives

·       Support joint marketing initiatives and co-selling strategies

·       Track and optimize partner revenue contribution

·       Work closely with Product and Engineering to scope integrations and prioritize roadmap items

·        Ensure timely and automated audience distribution to partner platforms

·       Continually optimize taxonomy structure based on market feedback and partner usage

·       8+ years of experience in partnerships, business development, or strategic alliances

·       Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces

·       Strong commercial negotiation experience

·       Deep understanding of digital advertising workflows (programmatic, CTV, etc.)

·       Comfort navigating cross-functional organizations

·       Strong analytical skills with ability to assess business impact quantitatively

·       Excellent executive-level communication and presentation skills

·       Direct sales experience with a data vendor

·       Background in analytics or technical integrations

·       MBA

·       Join a team driven by curiosity, clarity, and a shared passion for helping clients shape research and insights, public opinion, and policy

·       Be part of a supportive, transparent, and forward-looking culture that invests in people and processes

·       Eligible for the Company Bonus Plan (targeting 15% of Base Salary)

·       Comprehensive benefits with excellent medical, vision, and dental coverage

·       HSA option

·       Flexible hybrid work policy

·       Flexible unlimited paid vacation + 80 hours of paid sick leave

·       10 paid company holidays + Christmas week off

·       401(k) plan with 100% match up to 3%, plus 50% match up to 5%

·       Cell phone reimbursement stipend

·       Monthly parking or commuter stipend for VA-based employees

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.

Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.