Director, Marketing & Partnerships (B2B)

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise win every time.

Summary of Position

RYNO is seeking a Director of Marketing & Partnerships to lead B2B marketing strategy for our Home Services division. This role owns brand presence, partnerships, trade shows, and the content engine that drives awareness, credibility, and demand across the market. We are looking for a strategic leader with a proven track record of marketing professional service providers at scale, specifically within a high-growth agency or vendor-side businesses. This is a highly visible, hands-on leadership role for a marketing athlete, someone who can set strategy, create and direct content, and represent the company externally across industry events and partnerships.

You will shape how RYNO shows up in the Home Services ecosystem and build the systems that support consistent, high-impact storytelling at scale.

Position Responsibilities

• Scale the B2B Engine: Own and evolve the B2B marketing strategy for RYNO’s Home Services vertical, focusing on driving growth for professional service providers at scale.
• Strategic Brand Positioning: Define and maintain brand voice and positioning that establishes RYNO as the premier vendor/partner within the Home Services ecosystem.
• Content Production at Scale: Build and oversee a scalable content engine (video, social, thought leadership) designed to reach a national audience of service providers.
• Lead Industry Authority: Serve as the primary on-camera personality for interviews, panels, and industry-facing initiatives, representing the agency’s expertise.
• Creative Resource Management: Hire and manage a high-performing network of creative talent and vendors to build world-class production capabilities from the ground up.
• Strategic Event Impact: Own end-to-end trade show strategy, moving beyond attendance to securing main stage/panel slots and leveraging partnerships for maximum ROI.
• High-Level Partnerships: Develop and manage strategic vendor and industry partnerships that expand RYNO’s reach and market credibility.
• Cross-Functional Alignment: Partner with sales and product teams to ensure marketing initiatives directly support revenue objectives and scalable lead generation.
• Performance Tracking: Translate brand and content strategy into measurable business impact, focusing on market penetration and vendor-side growth metrics.

Requirements

• 5+ years of experience marketing professional service providers at scale, with a deep background in high-growth agency or vendor-side business models
• Serve as the "face of the brand" with a proven track record of public speaking, including delivering keynotes, moderating large panels, and hosting industry-facing video events
• 3-5 years of experience in end-to-end trade show management,
• Demonstrated ability to develop innovative, effective social media strategies
• Hands-on experience managing content across Facebook, LinkedIn, Instagram, TikTok, YouTube, X, and emerging platforms
• Experience marketing to the Home Services sector (HVAC, Plumbing, Roofing, or adjacent industries)
• Strong background in B2B marketing, brand development, and demand generation
• Comfortable on camera and in public-facing settings
• Strong written and verbal communication skills with the ability to tell clear, compelling stories
• Polished, credible presence when engaging with partners, customers, and industry stakeholders
• Proven experience building teams, systems, and processes from the ground up
• Strong vendor management and negotiation skills with creative and production partners

Benefits

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.