Content Marketing Manager
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 500,000 patients worldwide.
Job Description:
Under the supervision of VP Brand Marketing, this role will play a crucial role in driving content marketing, from idea to analysis and reporting. It will create cross-functional materials and assets and ensure consistency and accuracy in all marketing materials. This role will be responsible for implementing updates to the website and manage web vendors on both the front and back end. Creating high-quality, compliant content and manage downstream campaigns that drive mid-funnel engagement across channels.
Job Responsibilities:
Creative & Design Execution
- Design Proficiency: Hands-on experience with Figma, Adobe Creative Suite, and PowerPoint to personally update and produce customer-facing assets.
- Brand Stewardship: A sharp eye for visual identity and brand consistency across digital and print channels.
- Content Creation: Strong copywriting and editing skills for diverse marketing collateral.
Digital Marketing & Analytics
- Campaign Management: Ability to lead, execute, and optimize omni-channel digital campaigns.
- Performance Tracking: Experience with data analytics to surface insights and improve campaign ROI.
- Channel Expertise: Deep understanding of web, email, social media, and paid advertising.
Project Management & Leadership
- Agency Management: Experience directing external vendors, design firms, web development, and advertising partners.
- Cross-Functional Collaboration: Ability to act as the "connective tissue" between sales, product, medical education, and product marketing teams.
- End-to-End Ownership: Proven ability to drive projects autonomously from the planning stage through to routing for regulatory approvals.
Skills Needed:
- The "Swiss Army Knife" Mindset: A versatile, self-starting attitude that thrives in a fast-paced, high-growth environment.
- Detail Orientation: High accountability for deadlines and a rigorous approach to troubleshooting logistical issues.
- Communication: Comfortable presenting to stakeholders and maintaining a positive, energetic team presence.
- Experience Milestone: 8+ years of marketing experience, ideally within a regulated industry.
Educational Requirements & Work Experience:
- Bachelor’s degree in marketing/business/communications a related field.
- 7+ years of proven experience in marketing with a minimum of 3 years in healthcare or related industries.
Heartflow, Inc. is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.
Physical Demands of the Job: N/A
Special Working Conditions (if any): This position requires a hybrid schedule:
- Rohnert Park office: Three times per week
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.
Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.
Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with “@heartflow.com” and B) the position described is found on our careers site at www.heartflow.com/about/careers/.