Director of Compliance Product Marketing
About PrePass
PrePass® is North America's most trusted weigh station bypass and toll management platform. We’re transforming how the transportation industry operates—creating solutions that keep trucks moving safely, efficiently, and compliantly. This means making bold decisions and building scalable systems that support not only fleets but the broader economy. It all starts with enabling commercial vehicles to keep rolling through seamless toll management, weigh station bypass, and safety solutions. It’s what we do best, and we do it to meet the demands of the road every day.
That’s why people join us: our solutions operate in real time on highways and interstates across the nation, helping fleets go farther, faster. This work is high-impact and complex, requiring thoughtful leadership, strong execution, and a deep understanding of customer and business needs. We hire bold thinkers with a heart for impact, a passion for progress, and the optimism to shape the future of transportation.
Position Overview
As the Director of Compliance Product Marketing, you will lead the strategy, development, and execution of go-to-market plans for PrePass’ compliance solutions. This role is responsible for driving the development of the product roadmap in alignment with go-to-market strategy, positioning our products in a competitive market, aligning messaging with brand and business goals, and driving a successful product strategy. You will collaborate cross-functionally to ensure our compliance offerings resonate with target audiences and deliver a measurable business impact.
Key Responsibilities
Strategic Leadership & Market Positioning
- Direct and manage product marketing and go-to-market strategies for compliance solutions.
- Drive market requirements and prioritization for customer roadmap in alignment with the go-to-market strategy and business objectives.
- Own pricing and packaging. Collaborate with product, sales, finance, and segment requirements to develop pricing and packaging strategy and execution to maximize market penetration.
- Develop and implement strategies to effectively position and differentiate products in the market.
- Align product messaging with overall company branding and strategic business objectives.
Go-to-Market Execution
- Lead the development and execution of comprehensive go-to-market plans for new product launches and updates.
- Coordinate launch activities including planning, content creation, and communication strategies.
- Collaborate with product, sales, and operations teams to ensure successful execution.
Market Research & Insights
- Conduct in-depth market research to understand industry trends, customer needs, and the competitive landscape.
- Define and refine buyer personas to drive marketing strategies and product development.
- Use insights to drive product roadmaps and marketing campaigns.
Messaging & Content Development
- Craft compelling, differentiated product messaging tailored to various audiences including fleet managers, compliance officers, and transportation stakeholders.
- Develop marketing collateral such as brochures, presentations, case studies, and white papers.
Sales Enablement
- Provide sales teams with tools and resources to effectively communicate product value.
- Conduct training sessions and develop sales enablement materials to support adoption and revenue growth.
Customer Engagement & Advocacy
- Build and nurture customer relationships through feedback programs and advocacy initiatives.
- Leverage customer success stories and testimonials to support marketing and sales efforts.
Performance & Competitive Analysis
- Monitor and analyze competitors’ products, strategies, and positioning.
- Define KPIs and analyze campaign performance and product adoption metrics to optimize marketing efforts.
Requirements
Qualifications
- Bachelor’s degree in marketing, Business, or a related field.
- 12+ years of experience in B2B product marketing, with at least 3 years in transportation compliance or a related field.
- Proven success in developing and executing go-to-market strategies.
- Strong verbal and written communication skills.
- Data-driven mindset with proficiency in marketing analytics tools.
- Ability to thrive in a fast-paced, cross-functional environment.
- Creative problem-solving skills and a proactive, self-starter attitude.
Benefits
How We Will Take Care of You
- Robust benefit package that includes medical, dental, and vision that start on date of hire.
- Paid Time Off, to include vacation, sick, holidays, and floating holidays.
- Paid parental leave.
- 401(k) plan with employer match.
- Company-funded “lifestyle account” upon date of hire for you to apply toward your physical and mental well-being (i.e., ski passes, retreats, gym memberships).
- Tuition Reimbursement Program.
- Voluntary benefits, to include, but not limited to Legal and Pet Discounts.
- Employee Assistance Program (available at no cost to you).
- Company-sponsored and funded “Culture Team” that focuses on the Physical, Mental, and Professional well-being of employees.
- Community Give-Back initiatives.
- Culture that focuses on employee development initiatives.
- Company-wide bonus and commission plans.
Join Us
At PrePass, our mission drives us.
We invest in relationships. We challenge ourselves to innovate and improve. We win together. Simply put, we live our Core Values.
Ready to help move the transportation industry forward? Join us and let’s drive progress—together.