Strategic Market Segment Director - Government Sector
About PrePass
PrePass® is North America's most trusted weigh station bypass and toll management platform. We’re transforming how the transportation industry operates—creating solutions that keep trucks moving safely, efficiently, and compliantly. This means making bold decisions and building systems that support not only fleets but the broader economy. It all starts with enabling commercial vehicles to keep rolling with seamless toll management, weigh station bypass, and safety solutions. It’s what we do best, and we do it to meet the demands of the road every day.
That’s why people join us: our solutions are implemented in real-time, on highways and interstates across the nation, helping fleets go farther, faster. This work challenges and rewards, presenting complex problems that need ambitious answers. We hire bold thinkers with a heart for impact, a passion for progress, and the optimism to shape the future of transportation.
About the Role
As PrePass expands its leadership in connected transportation technology, we’re seeking an innovative and strategic marketing leader to elevate our go-to-market approach within the government sector.
The Strategic Market Segment Director – Government Sector will define and lead PrePass’s go-to-market strategy for the public sector, shaping how we partner with agencies, regulators, and policymakers. Reporting to the Vice President of Product Marketing, this leader will collaborate cross-functionally to drive growth, influence market direction, and strengthen PrePass’s leadership in government-driven transportation innovation.
Essential Responsibilities
Market Strategy & Segmentation
- Develop and execute a comprehensive segmentation strategy for the government sector, identifying high-value opportunities across agencies, programs, and regions.
- Lead competitive, market, and policy analyses to inform investment priorities and innovation strategies.
- Craft compelling value propositions and messaging that align PrePass’s technology leadership with government safety and efficiency objectives.
Go-to-Market Leadership
- Create and operationalize go-to-market plans for government initiatives, ensuring alignment across marketing, product, sales, and partner ecosystems.
- Collaborate with Product Management to align roadmap priorities with government market needs and compliance standards.
- Partner cross-functionally to build processes, capabilities, and systems that drive consistent execution and measurable business impact aligned with the PrePass mission.
Stakeholder Engagement
- Serve as a key strategic liaison between PrePass and public sector partners, including transportation agencies, enforcement bodies, and policy stakeholders.
- Represent PrePass at government and industry forums, shaping dialogue on safety, technology, and compliance.
Performance & Growth
- Define and monitor KPIs and success metrics to measure market penetration, customer acquisition, and retention.
- Drive continuous improvement in how PrePass engages and delivers value to government customers.
Requirements
Qualifications
- 10+ years of experience in strategic marketing, market development, or business strategy—ideally within transportation, logistics, technology, or government services.
- Proven success in building and executing market segmentation and go-to-market strategies in complex, regulated environments.
- Deep understanding of public sector funding and procurement processes, compliance frameworks, and partnership models.
- Strong analytical and storytelling abilities, with the capacity to translate complex market insights into actionable strategies.
- Excellent communication and collaboration skills, particularly across executive and cross-functional stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Benefits
How We Will Take Care of You
- Robust benefit package that includes medical, dental, and vision that start on date of hire.
- Paid Time Off, to include vacation, sick, holidays, and floating holidays.
- 401(k) plan with employer match.
- Company-funded “lifestyle account” upon date of hire for you to apply toward your physical and mental well-being (i.e., ski passes, retreats, gym memberships).
- Tuition Reimbursement Program.
- Voluntary benefits, to include but not limited to Legal and Pet Discounts.
- Employee Assistance Program (available at no cost to you).
- Company-sponsored and funded “Culture Team” that focuses on the Physical, Mental, and Professional well-being of employees.
- Community Give-Back initiatives.
- Culture that focuses on employee development initiatives.
Join Us
At PrePass, our mission drives us.
We invest in relationships. We challenge ourselves to innovate and improve. We win together. Simply put, we live our Core Values.
Ready to help move the transportation industry forward? Join us and let’s drive progress—together.