Director of Enterprise Marketing
Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.
We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures.
Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems.
We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about.
We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care.
We are headquartered in Emeryville, California and privately-held with world class investors and partners.
Role Summary
The Director of Enterprise Marketing leads demand generation and digital marketing for Eko’s enterprise business. This role owns the strategy and execution of modern B2B marketing programs that generate qualified leads, accelerate enterprise sales cycles, and support revenue growth across hospitals, health systems, and life science organizations. The Director partners closely with enterprise sales leadership to align marketing initiatives with pipeline goals and target accounts.
This is a hands-on leadership role within a lean team environment. The ideal candidate brings strong experience in B2B SaaS demand generation, including digital marketing, lifecycle marketing, marketing automation, and enterprise performance marketing. Success in this role requires a builder mindset and the ability to drive measurable pipeline impact.
Essential Functions
Own enterprise demand generation strategy, including accountability for marketing-sourced and marketing-influenced pipeline.
Build and execute digital marketing programs across channels including email automation, paid media, webinars, content marketing, and SEO/SEM.
Develop automated lifecycle marketing and lead nurture programs that move prospects through the enterprise sales funnel.
Partner closely with enterprise sales leadership to align marketing programs with priority accounts, territories, and pipeline targets.
Implement and scale account-based marketing (ABM) programs targeting health systems and enterprise healthcare organizations.
Manage enterprise performance marketing campaigns including paid LinkedIn and digital lead generation programs.
Track and report marketing performance, including pipeline contribution, conversion metrics, and campaign ROI
Develop key enterprise sales enablement materials such as decks, case studies, and customer success stories.
Manage marketing technology and automation platforms supporting lead generation, attribution, and campaign execution.
Manage external agencies and support development of the enterprise marketing team.
Partner cross-functionally with Product, Clinical, Sales, and Regulatory teams to ensure messaging aligns with product capabilities and approved claims.
Other duties as assigned.
Note: Job duties may change at any time with or without notice.
Required Qualifications
Bachelor’s degree or equivalent practical experience.
7+ years of B2B marketing experience, preferably in healthcare SaaS, digital health, or enterprise software.
Proven experience building demand generation programs that drive measurable enterprise pipeline growth.
Strong experience with marketing automation, email lifecycle marketing, and digital demand generation.
Strong analytical skills with experience measuring campaign performance and pipeline impact.
Excellent written, communication, and organizational skills.
Ability to operate effectively in a fast-paced, high-growth environment.
Ability to perform the essential functions of the role with or without reasonable accommodation.
Experience managing marketing technology platforms such as HubSpot, Marketo, or Salesforce.
Work Environment & Physical Requirements
Compensation is market-based and reflects the cost of labor across different U.S. geographic locations. The specific salary is based on several factors, including market location, and may vary depending on job-related knowledge, skills, and experience.
Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We are committed to building a diverse and inclusive team.