Director of Events & Field Marketing
$185k - $210k USD
Our Purpose
At Fiddler, we understand the implications of AI and the impact that it has on human lives. Our company was born with the mission of building trust into AI. The rise of Generative AI and Agents has unlocked generalized intelligence but also widened the risk aperture and made it harder to ensure that AI applications are working well. Fiddler enables organizations to get ahead of these issues by helping deploy trustworthy, and transparent AI solutions.
Fiddler partners with AI-first organizations to help build a long-term framework for responsible AI practices, which, in turn, builds trust with their user base. AI Engineers, Data Science, and business teams use Fiddler AI to monitor, evaluate, secure, analyze, and improve their AI solutions to drive better outcomes. Our platform enables engineering teams and business stakeholders alike to understand the "what", “why”, and "how" behind AI outcomes.
Our Founders
Fiddler AI is founded by Krishna Gade (engineering leader at Facebook, Pinterest, Twitter, and Microsoft) and Amit Paka (product leader at Microsoft, Samsung, Paypal and two-time founder). We are backed by Insight Partners, Lightspeed Venture Partners, and Lux Capital.
Why Join Us
Our team is motivated to help build trust into AI to enable society harness the power of AI. Joining us means you get to make an impact by ensuring that AI applications at production scale across industries have operational transparency and security. We are an early-stage startup and have a rapidly growing team of intelligent and empathetic doers, thinkers, creators, builders, and everyone in between. The AI and ML industry has a rapid pace of innovation and the learning opportunities here are monumental. This is your chance to be a trailblazer.
Fiddler is recognized as a pioneer in the field of AI Observability and has received numerous accolades, including: 2022 a16z Data50 list, 2021 CB Insights AI 100 most promising startups, 2020 WEF Technology Pioneer, 2020 Forbes AI 50 most promising startups of 2020, and a 2019 Gartner Cool Vendor in Enterprise AI Governance and Ethical Response. By joining our brilliant (at least we think so) team, you will help pave the way in the AI Observability space.
👩🏽🚀 The Mission:
The Director of Events & Field Marketing delivers high-impact experiences that elevate our brand, generate pipeline, and help sales close deals. The mission is to build programs that punch above their weight, designing and executing events and field initiatives that leave a lasting impression and drive measurable business outcomes.
This role operates as both strategist and executor: defining the vision, moving quickly, wearing many hats, and rolling up sleeves to bring programs to life. Responsibilities span negotiating with vendors, crafting standout field activations, and being on-site to ensure flawless execution, making every moment exceptional and impactful.
🪐 About The Team:
We’re a small but mighty marketing team that punches well above our weight. Half of us are based in the Bay Area, with a few teammates joining remotely from across the U.S. We move fast, roll up our sleeves, and believe no job is too big or too small when it comes to getting great work out the door. Open, honest feedback is our superpower; it's what keeps us connected, creative, and constantly improving. Together, we pull off standout campaigns, memorable conferences, and some of the sharpest decks you’ll ever see. Smart, scrappy, and tight-knit, we take pride in making a big impact with everything we do.
🚀 What You’ll Do:
Strategic Ownership: Develop and execute a comprehensive events and field marketing strategy aligned with company goals and pipeline objectives.
Event Planning & Management: Lead the end-to-end planning, logistics, and execution of conferences, trade shows, and field marketing programs.
Messaging & Positioning: Collaborate closely with Product Marketing to craft compelling, technically accurate event messaging, signage, and presentations tailored to highly technical audiences.
Audience Engagement: Understand complex technical concepts in enterprise AI and translate them into differentiated marketing experiences.
Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Demand Generation to ensure consistent messaging and clear ROI measurement across all events.
Budget & Vendor Management: Manage budgets, negotiate with vendors, and oversee contractors to ensure high-quality delivery.
Reporting & Analytics: Track and report event performance, lead generation, pipeline contribution, and post-event ROI. Use insights to refine future programs.
Field Marketing Programs: Curate and maintain the annual calendar of field marketing initiatives, ensuring alignment with regional sales priorities.
Travel: Willingness to travel to key events and conferences as needed (approximately 25–40%).
🎯 What We’re Looking For:
Experience
8+ years of experience in events or field marketing, with at least 2 years leading and managing key events.
Proven background in a highly technical environment such as enterprise AI, DevOps, or cybersecurity.
Skills
Strong ability to grasp complex product concepts and communicate them effectively in event materials and presentations.
Experience managing large-scale conferences, partner events, and executive summits.
Exceptional project management skills and attention to detail.
Strong analytical mindset, with experience in event performance measurement and reporting.
Excellent communication and interpersonal skills, comfortable working cross-functionally.
Bachelor’s degree in Marketing, Communications, or a related field (MBA preferred).
What We Offer:
Opportunity to shape the market narrative and category strategy for AI Observability.
Competitive compensation, equity, and benefits.
Flexible culture in a fast-growing, mission-driven company.
If you are in the Bay Area, this is a hybrid role, working from our Palo Alto office 2-3 days a week
🫱🏼🫲🏾 Compensation:
San Francisco, New York City, Seattle: $185,000 - $210,000 +equity & benefits
Other US Locations: $165,000 - $195,000 + equity & benefits
🩺 Benefits & Perks
Competitive pay + equity
Unlimited PTO
Premium health, dental & vision (100% premium coverage for employees)
401(k) plan
Monthly fitness reimbursement
Paid parental leave
Palo Alto HQ Vibes
Annual Caltrain pass
Monthly in-office massages
Fastrak reimbursement
Lunch provided Mon–Thurs
The posted range represents the expected salary range for this job requisition and does not include any other potential components of the compensation package and perks previously outlined. Ultimately, in determining pay, we'll consider your experience, leveling, location, and other job-related factors.
Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.
Beware of job scam fraud. Our recruiters use @fiddler.ai email addresses exclusively. In the US, we do not conduct interviews via text or instant message, or ask for sensitive personal information such as bank account or social security numbers.