Director of Innovation - Member Growth

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.

As the Director of Innovation – Growth Marketing, you’ll pilot and scale innovative growth initiatives that sit both within and outside of our core direct-outreach engine (email, mail, SMS). You'll own strategic experiments—testing things like incentives and referral loops to partnerships and — as well as leading digital marketing initiatives across SEO, AEO, and targeted paid media.

You’ll build connective tissue between member experience, marketing, and data—ensuring that every eligible member, regardless of outreach channel, understands how Virta can help reverse chronic disease.

This role is ideal for an impact-motivated marketing generalist who thrives on constant iteration, with strong consumer behavior instincts, a bias for action and ability to influence cross-functionally, and some paid/performance chops. Your work will expand awareness, unlock new growth levers, and influence Virta’s next stage of scale. The ideal candidate finds clarity in the face of ambiguity and builds with scalability in mind.

Responsibilities

• Own and scale special growth initiatives
  In your first 90 days, pilot 1–3 high-impact growth projects (e.g., incentives, referrals, partnerships) and scale at least 1 to >5% of total enrollments by the end of your first year. Own from ideation and concept through to testing, forecasting, and launch. Full ownership includes leadership of cross functional collaborators, incremental budget, and return on investment.

• Drive SEO/AEO strategy and execution
  Lead a distributed team of writers and strategists (primarily contractors and temporary resources) to deliver growth in organic health-intent traffic. This role drives impact through clear direction, strong prioritization, and cross-functional orchestration rather than a large full-time team.

• Orchestrate select paid media efforts
  Manage strategy and execution for digital channels (namely Search, but also Display/Social) to surround high-intent users—both those receiving direct outreach and those whom we can only reach digitally.

• Improve cross-funnel conversion
  Partner with Lifecycle, Design, and Product to improve landing pages, drive experimentation, and boost ROI across campaigns.

• Lay the foundation for future growth orgs
  Use your senior marketing experience to help shape what comes next—whether that’s scaling a new business unit within growth, hiring a paid team, or spinning out a successful pilot or PLG initiative.

Tools and Tech

The ideal candidate should have proficiency in the following areas:

• Ad platforms: Google Ads (Search/Display/YouTube), Meta, emerging health-specific networks

• Lifecycle & Automation: Braze, Hubspot or similar;
  Ours Privacy, Freshpaint or similar

• Analytics: GA4, Amplitude, Looker/Tableau

• SEO Tools: one or more of: Semrush, Ahrefs, BrightEdge, etc.

• Optimization: Webflow, Optimizely

• Collaboration: Slack, Asana, Google Workspace

Must-Haves

8-10+ years of experience in marketing leadership positions, preferably in consumer health.

• Growth ownership from 0 → 1 → scale
  You’ve owned early-stage pilots and scaled them to $MM revenue drivers. You move from scrappy MVP to repeatable systems quickly.
  

• Paid media fluency
  Some hands-on experience with $1M+ budgets across Google Ads, Meta, and other channels. You understand both the levers and the tradeoffs.
  

• B2B2C expertise
  You’ve marketed within complex ecosystems—where you might not own the full member list and need to reach people through indirect paths.
  

• Conversion mindset
  You don’t just drive traffic—you drive enrollments. You know what makes a landing page work and how to tune funnels for performance.
  

• Omnichannel thinking
  You can partner across email, mail, and SMS teams to create surround-sound campaigns that increase activation and reduce friction.
  

• Mission fit
  You’re excited about marketing a clinically-founded intervention that improves people’s lives. You care about the member outcomes and the science.

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $163K – $187K. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.

Clinical roles: We currently do not hire in the following states: AK, HI, RI

Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

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