Director of Marketing
$100k - $120k USD
Optimal Care is where your dedication meets a rewarding career.
As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care.
We live a simple Mission: Serve Together, Provide Value, and Deliver Exceptional Quality Care.
What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work.
Exceptional Benefits:
- Minimum of 3 Weeks Paid Time Off (PTO)
- Company Vehicle Program
- Mentorship Culture
- Medical, Dental, and Vision Insurance
- 401(k) with Employer Match
- Mileage Reimbursement
- Cutting Edge Technology
Are you a strategic marketing leader who excels at building brands that resonate with audiences while driving measurable business results? Join Optimal Care as our Director of Marketing and lead the strategy that defines how we connect with patients, partners, and communities.
About the Role
As Director of Marketing, you'll be the architect of our brand presence and the driving force behind all marketing, communications, and digital strategy initiatives. Reporting to the Chief Sales Officer, you'll partner with executive leadership to position Optimal Care as a trusted, high-quality healthcare organization while leading integrated campaigns that fuel growth and engagement.
This is a high-impact leadership role where your creative vision, strategic thinking, and data-driven approach will shape how thousands of people experience our brand. You'll oversee everything from digital marketing and social media to internal communications, public relations, and sales enablement - building a cohesive brand story across every touchpoint.
Key Responsibilities
Brand Strategy & Leadership
- Ensure consistent brand identity, voice, and standards across all channels and platforms
- Lead brand storytelling initiatives that position Optimal Care as a healthcare leader
- Partner with executive leadership to align marketing strategy with organizational goals
- Oversee performance analytics and use data to continuously refine strategy and ROI
Digital Marketing & Web Excellence
- Direct comprehensive digital strategy including SEO, PPC, content marketing, and paid social
- Oversee website performance, user experience, and conversion optimization
- Lead marketing automation and customer journey mapping initiatives
- Monitor analytics and refine digital strategies to maximize reach and engagement
Integrated Campaign Management
- Develop and execute data-driven marketing campaigns aligned with growth objectives
- Coordinate cross-functional initiatives supporting key programs and service lines
- Oversee lead generation and customer engagement strategies
- Manage campaign budgets, timelines, and deliverables for successful execution
Social Media & Community Building
- Guide social media strategy across all platforms (LinkedIn, Facebook, and emerging channels)
- Oversee content creation, community management, and paid social advertising
- Monitor trends and integrate innovative practices to boost performance
- Build partnerships and collaborations that expand reach and engagement
Internal Communications & Culture
- Develop internal communication strategies that align with Optimal Care's mission and values
- Oversee internal channels, platforms, and messaging to engage employees
- Support organizational change communications and crisis management
- Manage company store, office presentation standards, and employee engagement campaigns
External Communications & Public Relations
- Lead public relations strategy and media relations to strengthen brand reputation
- Oversee stakeholder and community engagement initiatives
- Guide executive communications and leadership messaging
- Partner with legal and compliance to ensure regulatory adherence
Sales Enablement
- Direct development of sales collateral that strengthens brand positioning
- Create materials that equip sales teams to effectively communicate our value
- Provide training and enablement programs for internal teams
- Support exhibit and convention strategies for lead generation
What We're Looking For
Required:
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Healthcare Administration, or related field
- 7-10+ years of progressive marketing experience
- 5-7 years specifically in healthcare marketing (hospitals, health systems, medical practices, pharmaceutical companies)
- Proven track record leading successful marketing teams and initiatives
Strongly Preferred:
- Master's degree
- Experience supporting a multi-site healthcare company
Essential Expertise:
- Ability to develop data-informed strategies that drive business results
- Outstanding copywriting skills across digital, brand, and executive communications
- Deep proficiency in SEO, PPC, content strategy, social media marketing, and paid advertising
- Expert with Google Analytics, Adobe Analytics, HubSpot, Marketo, or similar platforms
- Strong understanding of customer journey mapping and personalization
- Experience with budget oversight and ROI analysis
- Understanding of healthcare compliance, regulations, and industry dynamics
Innovation & Tools:
- Familiarity with AI-driven personalization and emerging marketing technologies
- Ability to balance innovation with healthcare compliance requirements
- Commitment to continuous improvement and testing
Leadership Qualities:
- Collaborative partner who builds strong cross-functional relationships
- Data-driven decision maker with creative problem-solving skills
- Calm and strategic communicator during organizational change or crisis
- Self-directed leader who thrives with minimal supervision
- Passionate about healthcare and making a meaningful impact
Why This Opportunity is Exceptional
- Partner directly with the Chief Sales Officer and executive team
- Lead the full marketing ecosystem from brand to digital to PR
- Shape brand strategy and creative direction for a growing healthcare organization
- Leverage cutting-edge tools and tactics in a healthcare context
- Help people access exceptional healthcare when they need it most
- Build and lead a high-performing marketing team
- See direct results from your strategies in organizational growth and brand recognition
Work Environment
This position is primarily office-based with occasional travel for events and team meetings. The role requires flexibility to respond to urgent communications needs, campaign launches, and strategic initiatives while maintaining structured planning and execution processes.
Ready to Build Something Remarkable?
If you're a marketing leader who knows how to blend strategic thinking with flawless execution, and you're passionate about healthcare, we want to hear from you.
Location
- Office Location: Bingham Farms, MI; Grand Rapids, MI; or Jackson, MI but will be expected to support all locations
- Optimal Care has offices in Bingham Farms, MI; Carmel, IN; Grand Rapids, MI; Jackson, MI; Kalamazoo, MI; Maumee, OH; and Saginaw, MI
Hours
- 8:00 am – 5:00 pm, Monday through Friday
Pay Range
$100,000—$120,000 USD
Background Screening
Optimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.
Reasonable Accommodations
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Equal Opportunity Employer
Optimal Care is an equal-opportunity employer.
