Director of Marketing - Manta Cares
$150k - $175k USD
About Manta Cares
Navigating cancer is like embarking on a treacherous hike without a map, gear, or guide. Manta Cares provides the most comprehensive self-advocacy toolkit available, empowering patients every step of the way. We are transforming the cancer journey.
We are a digital health company founded and led by cancer patients, survivors, caregivers, and oncologists. Our team brings over 50 years of combined healthcare experience, with backgrounds at McKinsey, BCG, Stanford, MIT, Harvard, IDEO, and ASCO. Backed by top-tier venture funds including Pear Ventures, Sozo Ventures, and 1843 Capital, we are generating revenue through partnerships with leading life sciences organizations.
The Opportunity
At Manta Cares, marketing is how we earn trust. It is how patients discover us, how families feel supported, and how our mission reaches the people who need us most. As Director of Marketing, you’ll build and own this trust-building function from the ground up. This is an exciting, hands-on role for someone who loves executing, testing, and building systems.
We’re a lean company operating in a moment where AI and automation are redefining what’s possible at work. We want someone excited to use modern tools to scale our business efficiently. Over time, this role can evolve into Head of Marketing, leading a lean team and select agency partners - but to get there, we need a data-driven person willing to build the foundation the company will scale on.
This is a rare opportunity for a scrappy, analytical marketer to build from scratch at a mission-driven company. If you are energized by data, experimentation and want your work to directly improve the lives of others, we would love to meet you!
What You'll Do
Own organic acquisition: Run experiments across SEO, content, community (Reddit, advocacy partnerships), and referral channels.
Run the content engine: Take over podcast, newsletter, blog, and social. Publish 8-10 blog posts monthly using AI-assisted workflows.
Build lifecycle marketing: Create email sequences and re-engagement campaigns. Partner with product on activation.
Measure everything: Set up tracking, build dashboards, run cohort analysis. Know your numbers cold.
Leverage AI at scale: Use AI tools daily. Build workflows that let you operate at 3x the pace of a traditional marketer.
What We're Looking For
You Must Have
5-7 years in consumer marketing, with at least 2 years at an early-stage startup as one of the first marketers
Proof of hands-on execution: 3-5 experiments you personally ran with hypothesis, execution, measurement, and results (with numbers)
Deep analytical skills: You pull your own data, build your own dashboards, know your CAC and conversion rates off the top of your head
AI-native workflows: You use AI tools daily, have built automations that are currently running
Comfort with ambiguity: No playbooks. You figure out what works through experimentation.
Bonus Points
Experience in high-trust, emotionally sensitive consumer categories
SEO experience with demonstrated rankings improvement
Community-building experience (Reddit, Discord, advocacy groups)
This Role Is NOT For You If
You’re more energized by managing teams rather than personally executing
You can't function without a dedicated analytics or data team to generate reporting and insights
You have not fully integrated AI tools into your daily workflow
Your primary, immediate goal is to build and manage a large marketing organization
Compensation & Benefits
Salary: $150,000 - $175,000
Equity: Meaningful equity in a startup
Health: Comprehensive medical, vision, and dental
PTO: Unlimited
Location: Hybrid, 2 days/week in San Francisco
Manta Cares is an equal opportunity employer committed to building a diverse and inclusive team. We encourage candidates from all backgrounds to apply.
How to Apply
Apply with your resume. Before we schedule a call, we'll ask you to share 3-5 marketing experiments you personally ran (with results) and describe your current AI workflow. Come prepared to talk about your work in depth.