Lifecycle Marketing Associate
About Us
Sydecar is on a mission to transform the world of private markets. Our goal is to make these markets more accessible, transparent, and liquid, and we're achieving this by revolutionizing the way investment vehicles are created and executed.
At Sydecar, we're not just a platform; we're a trusted partner in venture capital. We're dedicated to simplifying and standardizing the private investing experience, empowering capital allocators to discover and support visionary entrepreneurs who are shaping the future.
Our platform is designed with ease and efficiency in mind. We take care of all the behind-the-scenes tasks, from automating banking, ensuring compliance, handling contracts, managing taxes, to streamlining reporting. This leaves investors the freedom to concentrate on what matters most: making valuable deals and nurturing meaningful relationships.
Join us at Sydecar, as we lead the charge in revolutionizing private investing.
About the Opportunity
The Lifecycle Marketer is responsible for developing and executing marketing strategies that maximize engagement, satisfaction, and revenue throughout the entire customer journey. This includes developing segmentation and outreach to leads, scored MQLs, Opps who have yet to sign an SOW, SOWs who have yet to launch a deal, closed lost deals, and existing customers.
What you'll do
Develop and execute lifecycle marketing strategies that increase engagement, satisfaction, and revenue. These strategies should ensure that all eligible prospects and customers in our CRM receive customized outreach from us on a regular cadence.
Scope and create new initiatives, such as referral campaigns and re-engagement journeys for both closed lost deals and prior customers.
Create and manage customer segmentation and targeting strategies to optimize the journey from lead to customer in tandem with Product Marketing.
Develop and execute email marketing campaigns, including promotional campaigns and triggered messages. Utilize SMS, push notification, and LinkedIn InMail campaigns to engage customers across multiple channels.
Collaborate with cross-functional teams, including sales, product, and deal ops, to develop and execute integrated marketing campaigns.
Manage user research and survey outreach emails, supporting insights, and continuous improvement across the organization. Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
What we're looking for
2+ years of experience in lifecycle marketing.
Strong understanding of customer behavior and segmentation.
Experience with marketing automation tools such as Clay and email automation tools (HubSpot experience a plus).
Excellent communication and collaboration skills.
Strong analytical skills and ability to use data to inform decisions.
Experience with A/B testing and experimentation.
Experience with SMS and push notification marketing is a plus.
Sydecar’s values
Our values are important to the way we live and work at Sydecar. They guide our priorities, behaviors and interactions.
Be Committed
As a team, we rise to meet challenges and recognize that we become stronger and develop character when facing adversity.
Be Excellent
We measure our success not just by what we achieve, but by how we achieve it—through integrity, creativity, elegance, and a commitment to continuous improvement. Excellence is not just doing things well—it's looking for ways to do them better.
Be Humble
Humility is our key to personal and professional growth. We appreciate that great ideas can come from anywhere, regardless of seniority, pedigree, or experience. We care more about collective outcomes than who gets credit or who does what. We try to not let our ego cloud our judgment.
Win Together
Winning is no accident. It is the result of collective hard work, perseverance, sacrifice, and most of all, loving what we do. Winning requires that we give extra—sometimes winning calls for late nights or extra effort, and we show up for clients and each other with urgency and heart. While excellence is a journey, winning is a destination.
Sydecar is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Sydecar are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Sydecar will not tolerate discrimination or harassment based on any of these characteristics. Sydecar encourages applicants of all ages.