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The Director of Membership role at Sfmoma is an on-site position located in San Francisco, CA.

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Director of Membership

SfmomaSan Francisco, CA2w ago

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter and are aligned with our values.

Inclusive: We strive to be a museum of many voices in dialogue.

Passionate: We believe working with art is more than a job or trusteeship - it's a way of life.

Brave: We are committed to approaching our work with courage and a sense of adventure, always ready to explore new perspectives.

Empathic: We aim to act like a person, not an institution.

SFMOMA is a place for the infinitely curious to explore, support, and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose—where difference is seen as a strength, and every one is appreciated for their whole self.

Schedule: Full Time, 35 hours/week, at least three days working onsite

Reporting to the Head of External Affairs, the Director of Membership leads the strategy for member acquisition and renewal to ensure the continued growth of SFMOMA's community of 42,000+ households. By managing the "top of the funnel" marketing efforts and data-driven engagement strategies to meet an annual revenue goal of $5 million+, this role serves as the bridge between brand messaging and revenue generation. Success requires a human-centered approach: creating awareness and engagement strategies that connect with art lovers by providing value propositions that meet them where they are. The Director of Membership works in close synergy with the Visitor Experience department to ensure that strategic campaign goals are seamlessly executed through onsite member operations, ensuring membership remains a primary driver of the museum's success.

Responsibilities & Duties

Revenue & Campaign Strategy

Recommends and achieves annual revenue goals exceeding $5 million through proactive and ambitious acquisition, retention, and reactivation strategies.

Oversees the execution of all direct response fundraising, gift membership campaigns, and acquisition efforts across all owned channels.

Leads the research and revamp of membership structures, benefits, and pricing, using analytics to achieve program growth.

Develops and manages a seven-figure expense budget, prioritizing high-ROI campaign activities.

Brand Integration & Content

Leads the strategy for member content that is relevant and accessible, including the SFMOMA member magazine, member calendar, newsletters, and business communications as well as in-person experiences, such as exhibition member previews and other members-only events.

Partners with Marketing and Communications teams to embed membership "calls to action" within broader museum advertising and social media.

Ensures that all member-facing content reflects the SFMOMA brand identity and mission.

Onsite & Operational Synergy

Collaborates closely with the Director of Visitor Experience to ensure that campaign promises are fulfilled through high-quality onsite engagement and service.

Provides the Visitor Experience team with the necessary messaging and promotional tools to successfully convert visitors to members onsite.

Partners with the Chief Technology Officer (CTO) and CRM teams to ensure campaign data is accurately captured and acknowledged within the Tessitura database.

Philanthropy Pipeline & Stewardship

Collaborates with Philanthropy leadership to identify and cultivate members for directed movement into higher levels of institutional giving.

Develops stewardship strategies for members in the $120–$2,499 range to increase multi-year retention and lifetime value.

Management & Mentorship

Hires and supervises the Membership Department staff including the Membership Manager and Membership Acquisition Specialist, providing effective direction and mentorship, as well as managing relevant outside agencies as needed.

Qualifications & Skills

This role requires a specialist who can blend analytical rigor with a human-centered approach to audience engagement.

Minimum of seven (7) years of experience in membership marketing, direct response fundraising, or sales-driven programs, with at least two years at a senior management level.

A proven track record of leading a sales-goal-driven team in a high-volume environment to achieve seven-figure revenue targets.

Excellent financial forecasting and tracking skills, including the ability to use data-driven insights to revamp program structures and pricing.

Superior oral and written communication skills with the confidence to act as a public spokesperson and advocate for the membership program.

Proficiency in CRM/ticketing software, specifically Tessitura or similar database systems.

Ability to interact in an effective, tactful, and professional manner.

Ability to maintain a sense of humor, grace, and professional composure under high-pressure situations.

Knowledge of museum operations, the arts industry, and modern/contemporary art preferred.

Working Conditions

Work schedule may include occasional evenings and weekends.

Job posting open date: 2/13/26

All jobs posted will remain open for at least five business days.

We encourage both internal and external candidates to apply within the initial open posting period as the application close date may or may not be extended beyond that initial period. Applications will not be accepted after a posting has been closed.

Location: San Francisco, 151 3rd Street.

Benefits: PTO, Medical, Dental, Vision, Flexible Spending Accounts, Pet Insurance, Life and AD&D Coverage, Disability Insurance, Mental Health and Wellness Benefits, Discount Programs, Pre-Tax Commuter Benefits, 403(b) Retirement Savings Plan, SFMOMA Membership, and more

At SFMOMA, we do not believe that any applicant can, or should, meet every qualification listed in a job posting. We are committed to welcoming applicants from all backgrounds and professional paths who are inspired to join a mission-driven, community-oriented organization grounded in inclusivity, passion, bravery, and empathy.

If this describes you, we encourage you to apply.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SFMOMA is an equal opportunity employer that is committed to diversity, equity, inclusion, and accessibility. No person shall be discriminated against based on race, color, religion, gender, gender identity, age, genetic information, ancestry/national origin, marital status, disability, medical condition, HIV status, sexual orientation, veteran/military status, and any other category protected by federal of state law.

You may request reasonable accommodation if you are unable to or are limited in your ability to access job postings or provide additional information asked in the job posting.

You can request reasonable accommodation by contacting the People Team at talent@sfmoma.org.

Director of Membership

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