Director of New Accounts - Convenience
The Director of New Accounts- Convenience is a strategic individual contributor responsible for the aggressive acquisition of new business and the expansion of existing high-volume accounts within the Convenience Store (C-Store) channel. This role serves as a critical driver of revenue and profit, focusing on regional and national partners with a footprint of 100+ doors. The Director must obtain year-over-year growth targets, build long-term brand equity, and maintain a seamless interface between Sales Leadership, Product Management, and Service.
The ideal candidate for a Director of New Accounts - Convenience would be able to do the following:
1. Strategic Business Development (40%)
- Develop and execute a comprehensive annual business plan focused on "hunting" and new account acquisition. You are responsible for hitting your assigned goals.
- Generate high-value leads through cold calling, industry networking, and strategic tradeshow engagement.
- Maintain an aggressive travel schedule (70%+) to ensure high-frequency "face-time" with targeted client bases.
2. Account Management & Consultation (30%)
- Act as the lead point of contact for all customer account matters, building "Trusted Advisor" relationships with C-Suite stakeholders.
- Advocate for the customer during solution development; collaborate with cross-functional teams to engineer pricing, proposals, and equipment trials.
- Monitor product launches and "roll-outs" to ensure successful, timely delivery according to customer objectives.
3. Financial & Operational Excellence (20%)
- Negotiate contracts and close agreements to maximize enterprise-wide profit.
- Provide accurate monthly/quarterly sales forecasting and pipeline tracking via CRM.
- Manage and maintain the annual Travel & Entertainment (T&E) in accordance with corporate policy.
4. Market Intelligence & Product Advocacy (10%)
- Identify and report on market trends and competitor activity.
- Provide fact-based feedback to the Product Management team to influence New Product Development (NPD) opportunities.
Qualifications
For a candidate to be successful as a Director of New Accounts - Convenience they must have:
- Education: Bachelor’s Degree in Business, Marketing, or related field experience
- Experience: Minimum 5–7 years of National Account Management or high-level B2B sales experience (Foodservice or C-Store industry preferred).
- Technical Skills:
- Ability to manage complex sales cycles.
- Proficiency in CRM systems and MS Office Suite
- Exceptional presentation skills.
- Advanced negotiation and conflict resolution skills
Additional Information
For more information about our benefits, job duties, and company values, go to