Director of Patient Marketing/Paid Acquisition (Remote Friendly)
Mission
Define and scale Docplanner’s paid patient acquisition capabilities across markets. This role will own strategy, innovation and performance across paid channels, helping strengthen our marketplace, support doctors and clinics in reaching more people, and unlock new growth opportunities through modern marketing, automation and AI-enabled systems.
Why now
Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition.
At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale — and to set a new standard for how patient growth is driven in our sector.
What you will do
Strategy & growth
- Own the end-to-end patient acquisition strategy across paid channels and countries
- Define growth targets, scalable acquisition frameworks, and performance models
- Balance short-term performance with long-term brand and market development
- Identify new growth levers, channels, and partnership opportunities
- Make clear decisions on where to scale, optimize, or experiment based on market context
Paid channels ownership
- Own performance across key paid channels, including Google, Meta, influencers, affiliates, and partnerships
- Manage budget allocation, pacing, and performance targets
- Ensure strong execution across multiple markets in Europe and Latam
Automation and performance enablement
- Implement and scale automation frameworks
- Reduce manual work through stronger tooling, workflows, and operating processes across content and campaign management
- Partner with data teams to improve attribution, experimentation velocity, and performance reporting
Innovation and new channels
- Lead pilot programmes across new acquisition channels and growth opportunities
- Turn successful tests into scalable playbooks and repeatable approaches
- Maintain discipline around experimentation and resource allocation
Team creation and leadership
- Build and lead a high-performing team across channel management, specialist expertise, and creative execution
- Coach and develop the team, fostering strong talent density, speed, innovation, and accountability
- Set clear goals, KPIs, and operating cadences
Cross-functional collaboration
- Work closely with Product and UX on conversion optimization and monetization-related initiatives
- Partner with GTM leaders and market stakeholders to support marketplace performance across countries
- Align with brand on messaging and creative direction
Qualifications
- Proven senior-level experience in performance or growth marketing, ideally in a consumer marketplace environment
- Experience owning large-scale global media budgets
- Strong hands-on expertise with Google and Meta at scale
- Proven experience running acquisition across multiple markets
- Strong bias for automation, testing, and data-driven decision making; a track record of automation-led marketing transformation is a strong plus
- Experience leading teams and operating effectively in complex organisations
Additional Information
Benefits and Long-term incentive
- Share Options plan
- Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings;
Flexibility and work-life balance
- Remote or hybrid work model with our hub in Barcelona;
- Summer intensive schedule during July and August
- 23 paid holidays, with exchangeable local bank holidays;
- Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
Health comes first
- Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental);
- Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub;
- Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.