Director, SEO & Content Marketing Services
Who We Are
RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.
Our Mission
We Exist to Grow Your Business...PERIOD.
Our Values
- We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
- We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
- We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
- We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
- OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.
Summary of Position
The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, with a focus on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI-driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high-quality performance.
You will oversee a team of SEO & Content professionals, fostering accountability, clarity and continuous improvement while developing future leaders. In close collaboration with other departments, you will align cross-channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue and position the agency as a cutting-edge leader in home services marketing.
Position Responsibilities
Strategic Leadership & Vision:
- Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
- Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs
- Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
- Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
- Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
- Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
Team Leadership & Development:
- Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
- Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement
- Establish clear performance expectations, KPIs, and career development pathways
- Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices
- Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth
Operational Excellence & Resource Management:
- Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services
- Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives
- Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking
- Build scalable systems and workflows to support consistent, high-quality service delivery to our clients
- Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes
Cross-Functional Collaboration:
- Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns
- Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution
- Ensure SEO insights inform website development, redesigns, and broader marketing initiatives
- Provide input on integrating AI and automation across departments
Client & Revenue Support:
- Translate SEO performance into clear business outcomes for external stakeholders
- Lead high-stakes client conversations with confidence, pushing back when necessary
- Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed
- Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations
Requirements
- 7+ years of SEO experience in a marketing agency setting
- 5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
- Expert knowledge across SEO disciplines, including technical SEO, on-page optimization, local SEO, and off-page/link-building strategies
- Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
- Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
- Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
- Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
- Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
- Experience building scalable systems and processes from the ground up
- Strong executive presence with the ability to make thoughtful decisions in a fast-paced agency environment
- Ability to define strategic vision, align teams around goals, and build strong engagement and accountability
- Experience with call-driven service industries preferred
- Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred
The total compensation for this salaried exempt opportunity includes a base salary that is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance-based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.
Benefits
We’ve got you covered!
RYNO is proud to offer a variety of benefits to support employees and their families, including:
- Remote-first culture with flexible work options
- Performance based bonuses to reward excellence
- Medical, Dental, Vision, and Life Insurance
- 401(k) matching to help you plan for your future
- 6 weeks of paid parental leave for new parents
- $2,000 annual tuition reimbursement for continued education
- Wellness stipend to support your health and fitness
- Monthly data stipend to support your remote work environment
- Paid vacation and sick time off for work-life balance
- 11 paid holidays to enjoy throughout the year
- Paid days for a Cause to give back to your community
- Paid birthday holiday to celebrate your special day
- Comprehensive Employee Assistance Program for personal support
- Leadership and career advancement opportunities
- Anniversary rewards to celebrate milestones
- Inclusion, Diversity, Equity & Access (IDEA) Committee
- Awesome team merch!
About RYNO Strategic Solutions
RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.