Director, Social Strategist

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Director, Social Strategist

Please note: This is a hybrid role located in Chicago, IL. You will have an opportunity to collaborate in-person three days a week at our Chicago office while maintaining flexibility for remote work.  

Golin is on the hunt for a Director to join our growing team of social and digital experts on one of the most known and respected creative brands in the world. We’re looking for someone who doesn’t just follow trends but creates them—someone who knows how to make brands hyper-relevant in culture through a deep understanding of the always-evolving social landscape.  

This role is about building moments that spark conversation, drive engagement and turn audiences into communities. You’ll be the architect of social strategies across the brand’s portfolio of products, working hand-in-hand with an established influencer team, leading with earned creative ideas that have the power to change the world. 

If you live and breathe social media, stay ahead of platform updates and instinctively know what (or who) is shaping the cultural zeitgeist and want to “Go All In” with us? Let’s talk. 

This is your chance to shape the digital presence of a world-famous brand, where your creative ideas and strategies will make a real impact. 

What You’ll Do:  

• Develop creative social channel and content strategies, based on best practices, channel insights and a native understanding of popular platforms  
• Take the lead on program executions, helping our integrated teams use the inherent power of social to further influencer and talent-led programming by creating earned and paid surround sound 
• Keep a pulse on what’s being talked about by media, consumers and influencers – and make recommendations that will drive earned conversation  
• Serve as day-to-day social specialist for clients, assisting in the value-add social brings  
• Contribute to digital program results reporting and strategy optimizations in real time  
• Develop and deliver client presentations and POVs related to digital activations and programs  
• Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results  
• Manage, mentor, and coach junior staff with potential to directly oversee 2-3 individuals  
• Identify solutions and work with teams and independently to drive client success and grow relationships  
• Cultivate a culture of support, growth and partnership among team through mentorship, guidance and collaboration   
• Work with our analytics team to translate campaign- and brand-level results, both quantitatively and qualitatively, to inform social reporting and the value of digital work 
• Support the management of financials, including budgets and billing, projections and staffing  

What You Have:  

• Bachelor’s degree with 7+ years of experience in digital, advertising, or PR with a deep understanding of influencer marketing, relationship building, and social media 
• Proven skills to build brand-level influencer strategies from scratch and translate them with complete digital fluency 
• Experience using social media management tools (e.g. Hootsuite, Sprinklr, Sprout Social, Spredfast, etc.) and managing social channels on behalf of brands  
• Experience creating and planning campaigns across social channels such as Facebook, Snapchat, X, Instagram and LinkedIn; preferred experience on TikTok and Twitch, paid expertise a plus.  
• Excellent verbal, written, presentation and problem-solving skills 
• New innovative thinking, providing recommendations and opportunities for clients to engage with influencers and consumers in unique ways 
• Ability to develop integrated digital strategies and campaigns, leveraging social and influencer, while navigating challenging social climates and/or brand crisis 
• Familiarity with managing rigorous vetting processes and brand compliance standards 
• Bonus points if you have a background in pitching media and understand what it takes to drive headlines  

How You Work:  

• Thrive in a fast-paced, collaborative environment that pivots with the speed and volatility of culture  
• Step forward and proactively move projects and innovations along—not waiting for someone to tell you what the next steps are, but contributing assertively  
• Work well under pressure, remaining focused, positive, and professional  
• Have a passion for uncovering the latest cultural meme or popular style to fuel big ideas  
• Highly adaptable and ability to shift priorities in real-time to meet client needs  
• Energetic, with a deep knowledge of the social, influencer and digital marketing landscape  
• Detail oriented and organized – ability to run more than one program at a time and stay on task  
• Desire and experience leveraging AI for your work  

Salary Range: $94,000 USD - $165,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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