VP, Creative Social Strategist

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

VP, Creative Social Strategist

Golin is built for relevance. For culture. For what people actually talk about.

As an VP, Creative Social Strategist, you lead ideas designed to live where audiences live first: social, creator platforms and owned channels. You blend the instincts of a creative director with the speed and craft of a creator. You don’t wait for coverage — you spark conversation.

Your job is simple: make work people choose to engage with.

You are equal parts strategist, maker and leader. You spot trends early, move fast and turn cultural signals into ideas that travel. You know how to stop the scroll, start participation and build brands that feel native to culture instead of interrupting it.

You go all in:
For our clients.
For our teams.
For the work.

Create Meaningful Impact for Our Clients

You drive social-first ideas that create relevance, conversation and measurable business impact.

• Set the creative and social vision across your accounts, ensuring everything is designed to spread, not just launch
• Lead culturally sharp, platform-native ideas across owned, creator and paid ecosystems
• Turn insights, trends and data into work that earns attention organically
• Partner closely with strategy, analytics and production to make and ship work at the speed of culture
• Guide clients through modern content ecosystems and help them show up authentically, not opportunistically
• Sell bold thinking with clarity and conviction
• Build senior client relationships rooted in trust, candor and results
• Constantly evolve tools, formats and ways of working to stay ahead of how content actually moves

Empower Our People

You build teams that are fast, brave and collaborative.

• Lead by example as both a thinker and a maker
• Coach teams on storytelling, craft and social-native execution
• Create an environment where experimentation is encouraged and learning is constant
• Develop diverse talent and champion inclusive creative perspectives
• Give clear, actionable feedback and expect the same in return
• Help rising creatives grow into leaders

You set the tone: calm under pressure, generous with credit, accountable when things miss.

Drive Our Business

You understand that great work and smart business go hand in hand.

• Scope, staff and forecast work responsibly
• Balance creative ambition with operational efficiency
• Contribute to new business and organic growth through modern, culturally fluent thinking
• Represent Golin as a leader in social creativity and innovation
• Build partnerships and networks that keep us connected to emerging talent and trends

Bottom line:
You make things people care about.
You lead teams who love making them.
You help brands matter in culture, not just media.

Qualifications

• 10+ years of experience in a digital/social marketing role, writing or creating content for a range of social channels
• 8+ years of experience working at an ad agency, digital agency or as part of an in-house creative agency
• A deep understanding of social platforms and best practices, and curiosity for emerging platforms
• 5+ years experience as a people manager

Salary Range: $120,000 USD - $219,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

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