VP Director, Connector (Influencer)

About Golin

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

VP Director, Connector (Influencer)

Golin is looking for a VP, Influencer to join a rock star team of consumer strategists, creatives, creators, and analysts to drive best-in-class campaigns and strategies. You will lead a team providing high-touch and high-tech influencer programming that drives ROI. You’ll be the eyes and ears on how to maximize and optimize content and storytelling integrated across owned, earned and paid. You’ll be a key part of the account leadership team providing strategic counsel to clients and mentoring a team of influencer managers. Bonus points if you also have a background in earned PR and experience in integrating influencer programming into larger connected consumer campaigns.

Why Work for Us?

We are 1,600 bright and eager individuals collaborating in more than 40 cities around the globe. Regardless of our geographies, our passion for collaboration is the #1 reason clients and colleagues enjoy working with us.

Collaboration isn’t new for us…it started 60 years ago when our founder insisted that personal egos be set aside for the greater good of the agency. He knew great work starts with inspired teamwork. And inspired teamwork is how we get clients and colleagues to join us and stay for decades, and how we launch brands, build careers, win awards like PR Week’s Global Agency of the Year – three years running - all while creating everlasting friendships.

At Golin, we Go All In. We are ready to Go All In for you…

Because we promise that together, we will make the best work of our lives and create change that matters. If this mission sounds like something you could wake up to every morning, then read on.

What You’ll Do:

• Work in close collaboration with integrated Golin team leaders including account leadership, earned, strategy and creative to deliver best-in-class social media and influencer strategy and work
• Build and optimize strategic influencer strategies to align with clients’ goals and objectives
• Foster and maintain productive and influential client relationships and provide strong counsel on best practices
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Execute and sell-in brand and portfolio-level influencer marketing strategies with confidence and digital fluency
• Serve as expert in fully integrated public relations and digital / social program
• Cultivate a culture of support, growth and partnership among team
• Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
• Take a leadership and highly visible role in business growth and targeting efforts
• Manage financials, including budgets and billing, projections and staffing

What You Have:

• Bachelor’s degree in marketing, communications or related field with 10-12 years of experience driving and executing digital / social media / influencer marketing campaigns
• Passion for client service and an ability to juggle multiple projects and changing priorities
• Leadership experience as a people manager, collaborator, and advocate, a voice for the team and your direct reports
• Excellent verbal, written, presentation and problem-solving skills
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
• Confidence when presenting no matter the size of the group or situation
• A solutions-oriented mindset

Salary Range: $120,000 USD - $219,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

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