Director, Social Strategy

Do you live and breathe digital marketing? Do you want to work with an agency team and clients who are ahead of the digital curve?  

Golin is hiring a Director, Digital Connector to join our growing digital team of social and digital experts who excel at making brands hyper-relevant to their target audiences through a deep understanding of the always-evolving world of digital media.   

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.   

Riding the wave of recognition and award-winning work, the Director has an incredible opportunity to work on the cutting edge of digital trends and engagement for many of the most beloved consumer brands   

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.   

You’ll work on a top account with a rock star team of digital account pros, creatives, analysts, influencer marketing specialists, media buyers and digital strategists to identify real-time opportunities, monitor industry trends and influential voices and propose opportunities to leverage brand offerings within emerging trends and cultural conversations.  You will design and execute marketing campaigns in collaboration with our collective mission is to drive innovative approaches that inspire and engage our clients’ target audiences across the digital ecosystem. You’ll activate across digital platforms as well as organic and paid channels to deliver results.  

Ready to go all in with us?  

What You’ll Do:  

• Lead vision and strategy for real-time engagement on a premier Golin account, using culture listening and data insights to set platform plans and guide execution

• Oversee campaign strategy and activation, from content and channel planning to paid media, analytics, and influencer partnerships 

• Inform the annual real-time planning process, representing Golin as a results and strategy-oriented client partner  

• Foster and maintain productive and influential client relationships  

• Identify solutions and work with teams, and independently, to drive client success and grow relationships  

• Serve as an expert in fully integrated digital and social programs  

• Cultivate a culture of support, growth and partnership among teams 

• Experience leading and project managing paid social and digital campaigns across social channels such as Facebook, Google+, X, Instagram and LinkedIn.  

• Work with our analytics team to translate campaign-level results, both quantitatively and qualitatively, to inform marketing-level KPIs year-over-year  

• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency  

• Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities  

• Take a leadership and highly visible role in business growth and targeting efforts  

• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers  

• Assist with management of financials, including budgets and billing, projections and staffing  

What You Have:  

• Bachelor’s degree in marketing, communications or related field with 6-8 years of experience driving and executing Digital / Social Media campaigns  

• Passion for client service and an ability to juggle multiple projects and changing priorities  

• Expert experience in organic social and large holistic campaign strategy work 

• Excellent verbal, written, presentation and problem-solving skills  

• Ability to work quickly across multiple brands and work streams while engaging and motivating a team  

• Experience using social media management tools (e.g. Percolate, Sprinklr, Sprout Social, Spredfast, etc.) and managing social channels on behalf of brands  

• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives  

• A strong understanding of content marketing strategies, ability to integrate campaign strategies and tactics across earned, owned and paid media, and apply analytics to measure results and provide insights  

• Poise and calm under pressure and a desire to immerse yourself in a client's’ businesses to become a valued partner  

About Us:  

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700+ global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.  

Golin is a progressive public relations agency designed to reach a profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.    

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative integrated team model.   

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people, with a comprehensive benefits and time off program. Our culture is built around happy people who are the best at what we do!   

Salary Range: $100,000 – $180,000  

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.  

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.  

Golin is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. 

#LI-TP1